Fiat 500 Black Jack: Black bear

500 Black Jack
Reveal your dark side.
Limited Edition - 250 models only.

Advertising Agency: Leo Burnett France, Asnieres sur Seine, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Romain Toffoli
Copywriter: Elise Baudour
Photographer: Marc Da Cunha Lopes
Published: June 2010

27 comments

Guest's picture
Guest

love it!

kondensofke's picture
kondensofke
338 pencils

sweet!

pierrelastname's picture
pierrelastname
2869 pencils

done!!!

Guest's picture
Guest

Not the same idea

Guest's picture
Guest

Not the same idea

Guest's picture
Guest

Open your eyes guest... it's the same visual!!!

Guest's picture
Guest

Open your brain guest and read the message of the ad. The concept is totally different.

Guest's picture
Guest

Ok guest, the message is different not the idea... sorry guy.

Guest's picture
Guest

I like it !!!

Guest's picture
Guest

**** very nice ***

Guest's picture
Guest

DONE DONE DONE !!!!!
Pour les premiers pas de Chifflot Chez leo burnett, c'est dommage......

Guest's picture
Guest

*** very nice ***

Guest's picture
Guest

***********good********

Guest's picture
Guest

C'est bien, chez leo burnett Paris, ils parlent tous anglais !!!
Désolé les gars, mais DONE DONE DONE...

Guest's picture
Guest

I love this ad !!

Guest's picture
Guest

Déja fait, et en mieux.

elyoshiro's picture
elyoshiro
545 pencils

Done

Guest's picture
Guest

Bellissima !

Guest's picture
Guest

i prefer this one but nice campaign

Guest's picture
Guest

Fantastic!

Guest's picture
Guest

J'adore !!!!!!

Guest's picture
Guest

This copycat is on Twitter by Joelapompe :
Disguised bear (2007) http://fwd4.me/hQp vs Disguised bear (2010) http://fwd4.me/hQr #coïncidence ?

Snoop Addy Ad's picture
Snoop Addy Ad
58 pencils

The idea is not the same, but the visual is 100%
http://adsoftheworld.com/media/print/duende_azul_bear

Guest's picture
Guest

Ce n'est pas la même idée et le visuel de Fiat a quand même une autre gueule !

Guest's picture
Guest

Is the same as illustrated Ricardo Salamanca...... : (

Guest's picture
Guest

Agressive comments here. Leo Burnett has enemies in Paris, or what ?

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