Fiat 500: Bed

Add something, change something. Customize yours at Fiat.es

Advertising Agency: Leo Burnett Iberia, Spain
Executive Creative Director: Chacho Puebla
Creative Directors: Francisco Cassis, Sergio Lobo
Art Directors: Bruno Nakano, Sergio Lobo
Copywriters: Hernán Ramos, Francisco Cassis
Illustrator: Bruno Nakano
Published: December 2010

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21 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

I'm not one to shy away from a puzzle, so I went to the website; found the 500 gallery. And wow. Aren't those pictures lovely. Every picture I clicked, it did change. To another lovely picture. A lovely gallery of changing pictures of interiors. The only thing I can add is "Where's the thing you promised?"

fredsushiman's picture
fredsushiman
64 pencils

lost in translation... www.fiat.es/fiat-500/configura

CuriousPencil's picture
CuriousPencil
4227 pencils

Thank you. I take back my pointless moan from above. This is nice.

fredsushiman's picture
fredsushiman
64 pencils

:)

morse's picture
morse
15972 pencils

Fun campaign. Love such riddles.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah I like it but I think the link to the car is very thin and minimal.

Lazarus's picture
Lazarus
1502 pencils

Okay.

jmadfreak's picture
jmadfreak
62 pencils

VERY CLEVER!
AND THE ART DIRECTION IS SUBLIME.
9/10

Homero's picture
Homero
21 pencils

I love this campagin! Gold!

Martijn's picture
Martijn
1900 pencils

Great campaign, really funny.

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice art direction, nice campaign. I like.

marcellod's picture
marcellod
54 pencils

Simple idea.
Crafted art.
Clever jokes.

luispiter's picture
luispiter
2756 pencils

i love it... excelent

kleenex's picture
kleenex
29421 pencils

I like, but do not love it.

talkingisfree's picture
talkingisfree
2585 pencils

Is a good campaign. Not sure about the art direction at all. However nice work.

Billoughsby's picture
Billoughsby
5091 pencils

Pretty.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

See it's these constructive critiques that really make AOTW worth visiting. We should really campaign for more of these one-word summations. That way it would make scrolling through endless pages of comments that much easier to digest. Fewer words, that's what we need. F*ck pithy, scrub zesty. Let's aim for monosyllabic - max.

Billoughsby's picture
Billoughsby
5091 pencils

"Ouch."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Davosk's picture
Davosk
4825 pencils

Bravo.

Billoughsby's picture
Billoughsby
5091 pencils

That's two syllables. ;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MidasTouch's picture
MidasTouch
1024 pencils

Funny! :)
The bed / trampoline stuff: I like that xD

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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