Edited by FHM.
Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Art Directors: Eric Yeo, Adrian Chan, Andrew Goh, Ashidiq Ghazali
Copywriters: Troy Lim, Serene Loong
Photographers: Jimmy Fok, Jeff Chen
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16 Comments
sweeet
OHHH shit that s copycat
http://www.pjlighthouse.com/2007/11/22/art-amazing-book-sculpture-bria...
and?
it's not a copycat. it's just using the same style. transfering it to advertising idea is not copying.
Well done! For once someone was faster than " Jung von Matt/Alster" in copying great ideas, seen in the internet! Bravo!
Trevor Beattie, among others, has said advertising doesn't create new ideas or trends, it just reflects them.
But I still think it's another case of "hey, nice idea...what can we retro-fit it for...FHM? Cool!"
I concur.
Not quite
Well done.
Nice.
it's 100% fhm. so go blame the magazine if you want. but it's supposed to be this bad-humour-from-the-point-of-view-of-unhappy-people.
Considering this campaign is done by an agency in Singapore it probably never ran and is total scam.
It probably ran junior page in very low circulation on cheaper mags, so that it'd be considered for an award.
Ouch!
Ouch!
Brilliant