Advertising Agency, City: Ogilvy & Mather, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Sonal Dabral
Copywriters: Troy Lim, Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan
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17 Comments
Too tiny! Can't see anything even at "view original". :(
I updated the image it is quite big now. ;)
Thanks Ivan! Oh la la!
ivan!!!!!!!! now i wanna read this so badly, coz its long copy, bt d text is virtually unreadable!
~ old habits die hard, older ones never do ~
"long copy", cool! :)
It's not long copy - it's lady copy! Despite the arguments I could make about sexism and such, I actually really like this. It's unique, funny, to the point, and impactful. Wow. Really.
to me this is the same as a Volkswagen ad from like 3 years ago where the text was written with cars.
Correct. From Almap BBDO.
I saw a very similar ad for LYNX recently - women in bikinis spelling out the words.
can't see the detail of this ad.
Woman, Woman aaaaaaand............. Woman.
Ohhhh! See, I can't see even the women as text when I select "view original". That's funny! Their ads are consistently pretty bang on for the target.
i never say this and usually harp on people for it, but this idea actually has been done to death.
Please provide some examples and an explanation of why that makes this ad any less spot on for its target. thanks.
True to Eugene's style, he wasn't involved in it. When Troy is into 'writing' long copy?...
jono
Check out the close-ups:
http://adsoftheworld.com/blog/ivan/2007/jun/22/fhm_posters
NICE! I like...