FHM Magazine: Bikini

FHM Magazine: Bikini

Advertising Agency, City: Ogilvy & Mather, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Sonal Dabral
Copywriters: Troy Lim, Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan

Your rating: None

Comments

Submitted by ellehcimeo on Wed, 2007-06-20 09:12.

Too tiny! Can't see anything even at "view original". :(

ivan's picture
Submitted by ivan on Fri, 2007-06-22 00:57.

I updated the image it is quite big now. ;)

Submitted by ellehcimeo on Fri, 2007-06-22 08:28.

Thanks Ivan! Oh la la!

chintan ruparel's picture
Submitted by chintan ruparel on Wed, 2007-06-20 09:19.

ivan!!!!!!!! now i wanna read this so badly, coz its long copy, bt d text is virtually unreadable!

Submitted by postman on Wed, 2007-06-20 11:41.

"long copy", cool! :)

Submitted by teenie on Wed, 2007-06-20 12:33.

It's not long copy - it's lady copy! Despite the arguments I could make about sexism and such, I actually really like this. It's unique, funny, to the point, and impactful. Wow. Really.

Submitted by Dick Huges on Wed, 2007-06-20 09:56.

to me this is the same as a Volkswagen ad from like 3 years ago where the text was written with cars.

Submitted by lsadunb on Wed, 2007-06-20 14:36.

Correct. From Almap BBDO.

Submitted by fluffy on Wed, 2007-06-20 10:02.

I saw a very similar ad for LYNX recently - women in bikinis spelling out the words.

Submitted by wing wong on Wed, 2007-06-20 11:36.

can't see the detail of this ad.

Submitted by Beatboxer on Wed, 2007-06-20 12:15.

Woman, Woman aaaaaaand............. Woman.

Submitted by ellehcimeo on Wed, 2007-06-20 12:49.

Ohhhh! See, I can't see even the women as text when I select "view original". That's funny! Their ads are consistently pretty bang on for the target.

Submitted by PaulyG_fill in ... on Wed, 2007-06-20 15:18.

i never say this and usually harp on people for it, but this idea actually has been done to death.

Submitted by jonft on Thu, 2007-06-21 02:21.

True to Eugene's style, he wasn't involved in it. When Troy is into 'writing' long copy?...

ivan's picture
Submitted by ivan on Fri, 2007-06-22 01:22.

Check out the close-ups:
http://adsoftheworld.com/blog/ivan/2007/jun/22/fhm_posters

Submitted by ManchuChanchu on Tue, 2007-06-26 01:10.

NICE! I like...