Ads of the World A Graphics.com site

FHM Magazine: Bikini

FHM Magazine: Bikini
Your rating: None Average: 10 (1 vote)

Advertising Agency, City: Ogilvy & Mather, Singapore
Executive Creative Director: Sonal Dabral
Creative Director: Sonal Dabral
Copywriters: Troy Lim, Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan

Comments

ellehcimeo's picture 3536 pencils
ellehcimeo | Wed, 2007-06-20 09:12

Too tiny! Can't see anything even at "view original". :(

ivan's picture
ivan | Fri, 2007-06-22 00:57

I updated the image it is quite big now. ;)

ellehcimeo's picture 3536 pencils
ellehcimeo | Fri, 2007-06-22 08:28

Thanks Ivan! Oh la la!

chintan ruparel's picture 1518 pencils
chintan ruparel | Wed, 2007-06-20 09:19

ivan!!!!!!!! now i wanna read this so badly, coz its long copy, bt d text is virtually unreadable!

~ old habits die hard, older ones never do ~

postman's picture 961 pencils
postman | Wed, 2007-06-20 11:41

"long copy", cool! :)

teenie's picture 1910 pencils
teenie | Wed, 2007-06-20 12:33

It's not long copy - it's lady copy! Despite the arguments I could make about sexism and such, I actually really like this. It's unique, funny, to the point, and impactful. Wow. Really.

Dick Huges's picture 939 pencils
Dick Huges | Wed, 2007-06-20 09:56

to me this is the same as a Volkswagen ad from like 3 years ago where the text was written with cars.

lsadunb's picture 581 pencils
lsadunb | Wed, 2007-06-20 14:36

Correct. From Almap BBDO.

fluffy's picture 240 pencils
fluffy | Wed, 2007-06-20 10:02

I saw a very similar ad for LYNX recently - women in bikinis spelling out the words.

wing wong's picture 18 pencils
wing wong | Wed, 2007-06-20 11:36

can't see the detail of this ad.

Beatboxer's picture 1523 pencils
Beatboxer | Wed, 2007-06-20 12:15

Woman, Woman aaaaaaand............. Woman.

ellehcimeo's picture 3536 pencils
ellehcimeo | Wed, 2007-06-20 12:49

Ohhhh! See, I can't see even the women as text when I select "view original". That's funny! Their ads are consistently pretty bang on for the target.

PaulyG_fill in the blank's picture 1154 pencils
PaulyG_fill in the blank | Wed, 2007-06-20 15:18

i never say this and usually harp on people for it, but this idea actually has been done to death.

jonft's picture 264 pencils
jonft | Thu, 2007-06-21 02:21

True to Eugene's style, he wasn't involved in it. When Troy is into 'writing' long copy?...

jono

ivan's picture
ivan | Fri, 2007-06-22 01:22

Check out the close-ups:
http://adsoftheworld.com/blog/ivan/2007/jun/22/fhm_posters

ManchuChanchu's picture 701 pencils
ManchuChanchu | Tue, 2007-06-26 01:10

NICE! I like...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!