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Stairs

Agency: 
Published/Aired: 
November 2010
Description: 

CEO is an executive course from Fundação Getulio Vargas (FGV).

Advertising Agency: Agência 3, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Ivan Loos
Copywriter: Lucas Ribeiro
Illustrator: Filet com Fritas

Comments (19)

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Highest Rated

Kyput's picture
Kyput
Activity Score 62

done exactly the same..

arke1's picture
arke1
Activity Score 237

Cool illustration! That's like my perfect pad, needs more fireman's poles though.

luispiter's picture
luispiter
Activity Score 2756

i like the art direction

jackblack's picture
jackblack
Activity Score 2350

Okay. Not bad.

dadada's picture
dadada
Activity Score 1720

CEO / FGV ?? what's the product? what's the message should i get?

Everybody is creative, be yourself.

jliopf's picture
jliopf
Activity Score 92

Sweet art direction! I like!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Guys. If you're running a course for executives, and telling them you can get them upstairs where they can play indoor golf in colour, wouldn't it be nice if those nice blue stairs of yours WENT SOMEWHERE?

krautland's picture
krautland
Activity Score 3216

explosion drawing principle. you always separate items so you can see them better.

DIVPravin's picture
DIVPravin
Activity Score 54

not bad

maximvg's picture
maximvg
Activity Score 156

I think if the make distance between levels is large or show the evolution of chaos in an optimized state make this AD better.

morse's picture
morse
Activity Score 17364

Very nice art.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

The idea is not new, but is cool. But what 'CuriousPencil' said makes sense: the product should lead to the benefit directly. I think would be stronger.

lalmadv's picture
lalmadv
Activity Score 78

I think there's a good reason for putting the stairs apart, it's a kind of "call to action". It's up to you to make the stairs useful: you have to run this course to do it.

sam4grafix's picture
sam4grafix
Activity Score 94

nice execution

ITS ALL BEEN DONE!

kleenex's picture
kleenex
Activity Score 43371

not bad.

chapelier's picture
chapelier
Activity Score 154

Love the art, but not sure what they're selling though.

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

theanc's picture
theanc
Activity Score 2783

Very nice art and idea.

Schizzy's picture
Schizzy
Activity Score 203

Would've made an even better DM I think.

Kyput's picture
Kyput
Activity Score 62

done exactly the same..

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