CEO is an executive course from Fundação Getulio Vargas (FGV).
Advertising Agency: Agência 3, Rio de Janeiro, Brazil
Creative Directors: Alvaro Rodrigues, Luis Claudio Salvestroni
Art Director: Ivan Loos
Copywriter: Lucas Ribeiro
Illustrator: Filet com Fritas
Published: November 2010
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19 Comments
Cool illustration! That's like my perfect pad, needs more fireman's poles though.
http://www.arke1.com.au
i like the art direction
www.barcreativo.com
Okay. Not bad.
CEO / FGV ?? what's the product? what's the message should i get?
Critics are easy.
Sweet art direction! I like!
Guys. If you're running a course for executives, and telling them you can get them upstairs where they can play indoor golf in colour, wouldn't it be nice if those nice blue stairs of yours WENT SOMEWHERE?
explosion drawing principle. you always separate items so you can see them better.
not bad
I think if the make distance between levels is large or show the evolution of chaos in an optimized state make this AD better.
Very nice art.
What hath God wrought
The idea is not new, but is cool. But what 'CuriousPencil' said makes sense: the product should lead to the benefit directly. I think would be stronger.
I think there's a good reason for putting the stairs apart, it's a kind of "call to action". It's up to you to make the stairs useful: you have to run this course to do it.
you're ripping off your countrymen:
http://adsoftheworld.com/media/print/renault_uv_logistics
http://adsoftheworld.com/media/print/renault_uv_supermarket
http://adsoftheworld.com/media/print/renault_uv_general_hospital
nice execution
the best is still to come
not bad.
Love the art, but not sure what they're selling though.
keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com
Very nice art and idea.
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Would've made an even better DM I think.
done exactly the same..