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FFF Project, The Thai Red Cross: WTF

FFF Project, The Thai Red Cross: WTF
Your rating: None Average: 5.7 (23 votes)

BBDO Bangkok together with Thai Red Cross launched Font Fights Flood (FFF) Project, A charity project to help relief Thai flood victims. Each alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011. Everyone can download the font for their usages and keep a record of this historic event together. Download Free Font and Make a donation at www.fontfightsflood.com or www.facebook.com/fontfightsflood

Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny

9 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2011-12-19 05:56

So 'wtf' is your argument for me to donate my precious money? Where's the strategy?

http://jackmancer.com/
http://twitter.com/jackmancer/

jenny ray's picture 52 pencils
jenny ray | Mon, 2011-12-19 07:13

wtf

Hadrons's picture 5392 pencils
Hadrons | Mon, 2011-12-19 07:52

didn't create sympathy

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bobby666's picture 1414 pencils
bobby666 | Mon, 2011-12-19 08:24
8

what it lacks is emotional connect... but says it loud and clear what is required... and even after seeing the ad if you don't contribute then dudes it's simply wtf... i liked it... good work guys...

TSC's picture 6 pencils
TSC | Mon, 2011-12-19 11:35

very long credits.

kleenex's picture 8394 pencils
kleenex | Mon, 2011-12-19 12:30

not really feeling this one.

sintra's picture 659 pencils
sintra | Tue, 2011-12-27 08:16
1

No

marano's picture 358 pencils
marano | Sun, 2012-02-05 01:32

Hadrons said it. And I know I'm not the only one who had to struggle to figure out what the "F" was... And using "WTF" in an ad to invoke sympathy? I thought it was meant to be a joke at first glance. real bad

khalowie's picture 10 pencils
khalowie | Fri, 2012-02-17 22:21

BAAADDD!!!

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