FFF Project, The Thai Red Cross: WTF

BBDO Bangkok together with Thai Red Cross launched Font Fights Flood (FFF) Project, A charity project to help relief Thai flood victims. Each alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011. Everyone can download the font for their usages and keep a record of this historic event together. Download Free Font and Make a donation at www.fontfightsflood.com or www.facebook.com/fontfightsflood

Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny

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9 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

So 'wtf' is your argument for me to donate my precious money? Where's the strategy?

jenny ray's picture
jenny ray
52 pencils

wtf

Hadrons's picture
Hadrons
5743 pencils

didn't create sympathy

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bobby666's picture
bobby666
1460 pencils

what it lacks is emotional connect... but says it loud and clear what is required... and even after seeing the ad if you don't contribute then dudes it's simply wtf... i liked it... good work guys...

TSC's picture
TSC
23 pencils

very long credits.

kleenex's picture
kleenex
29948 pencils

not really feeling this one.

sintra's picture
sintra
699 pencils

No

marano's picture
marano
348 pencils

Hadrons said it. And I know I'm not the only one who had to struggle to figure out what the "F" was... And using "WTF" in an ad to invoke sympathy? I thought it was meant to be a joke at first glance. real bad

khalowie's picture
khalowie
10 pencils

BAAADDD!!!

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