FFF Project, The Thai Red Cross: A

BBDO Bangkok together with Thai Red Cross launched Font Fights Flood (FFF) Project, A charity project to help relief Thai flood victims. Each alphabet of Font Fights Flood represents real incidents that occurred during Thai Flood 2011. Everyone can download the font for their usages and keep a record of this historic event together. Download Free Font and Make a donation at www.fontfightsflood.com or www.facebook.com/fontfightsflood

Advertising Agency: BBDO, Bangkok, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Deputy Executive Creative Director: James Makanas
Creative Director: Wichian Thongsuksiri
Associate Creative Director: Taya Soonthonvipat
Copywriters: Taya Soonthonvipat, James Makanas
Art Directors: Suthisak Sucharittanonta, Wichian Thongsuksiri
Typographers: Taya Soonthonvipat, Tumz Horriziny
Account Handlee: Thitinut Hirunprueck
Project Management: Sukontha Jantawong
Strategic Planning: Jintakan Sricholwattana, Sakila Banyen
Web Developer: Eighteggs
Font Specialist: Numchoke Sinmongkolraksa
Illustrator: Tumz Horriziny


morse's picture
16609 pencils

I like the idea, but it's not really a font, it's a collection of illustrations.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture
4539 pencils

Agree. When I first heard the idea it sounded amazing.

However, after seeing the font, I don't see the value.

whitewhite's picture
253 pencils

But it might look like a font when the size is reduced.

copycopycopy's picture
148 pencils

Ah those good old award season is here, where agencies make up reasons to release campaigns to enter with.
It's still nice though.

bobby666's picture
1460 pencils

good idea, good execution, good ad for a real cause... overall GOOOOOD.

leoparylee's picture
117 pencils


ella bergh's picture
ella bergh
112 pencils


sintra's picture
699 pencils

not bad

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