FF English School: Rat, hat, hatch

Make your english clear

Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
Published: May 2012

16 comments

hmaffia's picture
hmaffia
747 pencils

Who is the target? People who doesn't know english, right?

If they don't know, they will never get the message you're trying to say here.

gonndo's picture
gonndo
1096 pencils

I disagree...

They're saying "make your English clear", that implies that you have at least a minimum level of English, and they're inviting to speak it in a proper way. I think almost 80% of the people go to an English Language school to improve their English, not to learning it.

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

hmaffia's picture
hmaffia
747 pencils

Not in Brazil.

This would never work here. Less than 5% has a decent English.

Shawali's picture
Shawali
8433 pencils

Same old idea, different execution.......

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

admiral's picture
admiral
12 pencils
nemesis's picture
nemesis
761 pencils

Out of the three, this one's the least clear. Amazing art direction, though.

Design Central's picture
Design Central
364 pencils

Like it for sure.

salil.sharma's picture
salil.sharma
2331 pencils

Awesome Illustration

killazol1's picture
killazol1
354 pencils

like the illustration. the end

kleenex's picture
kleenex
34654 pencils

cool concept.

artyduran's picture
artyduran
1370 pencils

Nice ilustration. Poor execution. Very difficult to understand.

Fernando Fernandes's picture
Fernando Fernandes
1397 pencils

Tenho que me retratar com os criadores! Parabéns! boa sacada em unir coisas diferentes que podem parecer ter a mesma pronuncio em ingles! SUPER!

mertos's picture
mertos
904 pencils

cool

Camel Toe's picture
Camel Toe
129 pencils

This piece there is not a  Good execution as the other pieces of this campaign. But the words mix are so nice...

Camel Toe's picture
Camel Toe
129 pencils

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

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