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Rat, hat, hatch

Agency: 
Published/Aired: 
May 2012
Description: 

Make your english clear

Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender

Comments (16)

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Highest Rated

Camel Toe's picture
Camel Toe
Activity Score 129

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

hmaffia's picture
hmaffia
Activity Score 746

Who is the target? People who doesn't know english, right?

If they don't know, they will never get the message you're trying to say here.

gonndo's picture
gonndo
Activity Score 1094

I disagree...

They're saying "make your English clear", that implies that you have at least a minimum level of English, and they're inviting to speak it in a proper way. I think almost 80% of the people go to an English Language school to improve their English, not to learning it.

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

hmaffia's picture
hmaffia
Activity Score 746

Not in Brazil.

This would never work here. Less than 5% has a decent English.

Shawali's picture
Shawali
Activity Score 8442

Same old idea, different execution.......

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

admiral's picture
admiral
Activity Score 12
nemesis's picture
nemesis
Activity Score 765

Out of the three, this one's the least clear. Amazing art direction, though.

Design Central's picture
Design Central
Activity Score 364

Like it for sure.

salil.sharma's picture
salil.sharma
Activity Score 2428

Awesome Illustration

Designer Don't Do Different Things
They Do Things Differently

killazol1's picture
killazol1
Activity Score 354

like the illustration. the end

kleenex's picture
kleenex
Activity Score 43371

cool concept.

artyduran's picture
artyduran
Activity Score 1574

Nice ilustration. Poor execution. Very difficult to understand.

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Tenho que me retratar com os criadores! Parabéns! boa sacada em unir coisas diferentes que podem parecer ter a mesma pronuncio em ingles! SUPER!

mertos's picture
mertos
Activity Score 904

cool

Camel Toe's picture
Camel Toe
Activity Score 129

This piece there is not a  Good execution as the other pieces of this campaign. But the words mix are so nice...

Camel Toe's picture
Camel Toe
Activity Score 129

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

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