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Bear, beard, beer

Agency: 
Published/Aired: 
May 2012
Description: 

Make your english clear

Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender

Comments (24)

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Highest Rated

ET - English Teacher's picture
ET - English Teacher
Activity Score 10

Love the artwork!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Dali'd dig this. So do I. Good idea; even way better art direction.

connection_67's picture
connection_67
Activity Score 18

Art direction and Illustration is amazing; idea is good but very hard to decipher

hmaffia's picture
hmaffia
Activity Score 746

I'm tired of this "homophones-whatever words" concept to sell english schools. This is so done:

http://payload.cargocollective.com/1/1/48381/1822371/Anuncionews3%20co...

http://adsoftheworld.com/media/print/red_balloon_english_school_words_ass

chuckieT's picture
chuckieT
Activity Score 680

Nobody would get this without the title above the ad... particular is they have yet to learn English.

Alexandre Tobio's picture
Alexandre Tobio
Activity Score 46

Beautiful art direction!

Elpanda's picture
Elpanda
Activity Score 86

exellent campaing and art direction

Felipe Ribeiro's picture
Felipe Ribeiro
Activity Score 39

Make your ad clear.

Milan Solanki's picture
Milan Solanki
Activity Score 994

Exactly

admiral's picture
admiral
Activity Score 12
Design Central's picture
Design Central
Activity Score 364

Nice execution... really fantastic.

abake's picture
abake
Activity Score 1264

Another one of those ads where you need a caption to understand it...
Besides, if this is geared towards people who are not so good at speaking english they don't stand a chance in hell to get it.
Ridiculous.
The stars are for the art, 'cause if it were for the idea, there'd be none.

somecopywriter's picture
somecopywriter
Activity Score 1113

Beautiful execution!

mr.x's picture
mr.x
Activity Score 998

haha nice idea!

gonndo's picture
gonndo
Activity Score 1094

It's a done idea, but you have to admit is a great execution...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
gonndo
Activity Score 1094

It's a done idea, but you have to admit is a great execution...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Tenho que me retratar com os criadores! Parabéns! boa sacada em unir coisas diferentes que podem parecer ter a mesma pronuncio em ingles! SUPER!

mertos's picture
mertos
Activity Score 904

nice

studio@efekt.net's picture
studio@efekt.net
Activity Score 21

Forgot one word: bare

So it should read: Bear, bare, beard, beer

weigehao126's picture
weigehao126
Activity Score 37

Don't understand the idea but a unique way

Camel Toe's picture
Camel Toe
Activity Score 129

Best art direction in the last week

Camel Toe's picture
Camel Toe
Activity Score 129

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

BrianMurray's picture
BrianMurray
Activity Score 13

Archive doesn't care if it is a good ad. They only care if it is a nice looking ad. This ad looks really nice. But it is a terrible ad.

reggan's picture
reggan
Activity Score 5

Interesting graphic I might add, the English language can play a lot of tricks and the truth is that you need to know with well to be able to avoid making mistakes. Straight to the point!

Need advice for your education?

ET - English Teacher's picture
ET - English Teacher
Activity Score 10

Love the artwork!

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