FF English School: Bear, beard, beer

Make your english clear

Advertising Agency: dim&canzian, São Paulo, Brazil
Creative Directors: Michele Dim D'Ippolito, Guilherme Facci
Art Directors: Thiago Martinhão, Michele Dim D'Ippolito
Copywriter: Paulo Marcussi, Michele Dim D'Ippolito
Illustrator: Sattu
Media Director: Marcio Canzian
Media Supervisor: Mauricio Belchior
Accounts: Marina Pardo, Cristiane Bender
Published: May 2012

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Dali'd dig this. So do I. Good idea; even way better art direction.

connection_67's picture
18 pencils

Art direction and Illustration is amazing; idea is good but very hard to decipher

hmaffia's picture
745 pencils

I'm tired of this "homophones-whatever words" concept to sell english schools. This is so done:



chuckieT's picture
680 pencils

Nobody would get this without the title above the ad... particular is they have yet to learn English.

Alexandre Tobio's picture
Alexandre Tobio
46 pencils

Beautiful art direction!

Elpanda's picture
80 pencils

exellent campaing and art direction

Felipe Ribeiro's picture
Felipe Ribeiro
39 pencils

Make your ad clear.

Milan Solanki's picture
Milan Solanki
986 pencils


admiral's picture
12 pencils
Design Central's picture
Design Central
364 pencils

Nice execution... really fantastic.

abake's picture
1250 pencils

Another one of those ads where you need a caption to understand it...
Besides, if this is geared towards people who are not so good at speaking english they don't stand a chance in hell to get it.
The stars are for the art, 'cause if it were for the idea, there'd be none.

somecopywriter's picture
1099 pencils

Beautiful execution!

mr.x's picture
952 pencils

haha nice idea!

gonndo's picture
1092 pencils

It's a done idea, but you have to admit is a great execution...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
1092 pencils

It's a done idea, but you have to admit is a great execution...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Tenho que me retratar com os criadores! Parabéns! boa sacada em unir coisas diferentes que podem parecer ter a mesma pronuncio em ingles! SUPER!

mertos's picture
899 pencils


studio@efekt.net's picture
21 pencils

Forgot one word: bare

So it should read: Bear, bare, beard, beer

weigehao126's picture
37 pencils

Don't understand the idea but a unique way

Camel Toe's picture
Camel Toe
105 pencils

Best art direction in the last week

Camel Toe's picture
Camel Toe
105 pencils

clap clap clap . This campaign is the: BEST AD OF THE WEEK in the Archive!! Who know what is advertising loves this campaign

BrianMurray's picture
4 pencils

Archive doesn't care if it is a good ad. They only care if it is a nice looking ad. This ad looks really nice. But it is a terrible ad.

reggan's picture
5 pencils

Interesting graphic I might add, the English language can play a lot of tricks and the truth is that you need to know with well to be able to avoid making mistakes. Straight to the point!

Need advice for your education?

ET - English Teacher's picture
ET - English Teacher
10 pencils

Love the artwork!

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