July 2010

Print advertisment created by Momosapiens, France for Festival du court-métrage de Marseille, within the category: Recreation, Leisure.

The beginning has never been this close to the end.

Advertising Agency: Momosapiens, Marseille, France
Art Director / Copywriter: Simon Reynard
Photographer: Peter Beavis

Comments (19)

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Guest's picture

If it was closer to the end, then they should've portrayed a much older man.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

"The beginning has never been this close to the end." is a better translation.

Despite that, I think it's a very confusing visual, one that doesn't really hold any trigger for me to go there.

ivan's picture


Guest's picture

It took me a double take, but now I actually quite like the visual now. I think it's impactful, only problem is his face is almost not 'baby' enough. First time I thought he was an old man!

Then again I guess that's what they were going for.

thedesignaddict's picture
Activity Score 5403

It's for a short film festival. The image and line make perfect sense. I love it. Fantastic photo.

rurorjuror's picture
Activity Score 745

Great usage of old boy to deliver the message!

JeffP's picture
Activity Score 810

I thought it was a reference to cavemen - you see, beginning of civilisation, etc.
I missed the boy by a few millenium for sure!

Martijn's picture
Activity Score 1888

Nice work and, for once, not coming from one of the big agencies in Paris.

Guest's picture

bravo à vous

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Good picture!

Guest's picture

El concepto es bueno, pero creo que la ejecución puede ser mejor.

Dzsoi's picture
Activity Score 8490

I like it, though it bothers me that it refers to only one kind of movies - just a small fraction of films cover a (wo)man's life. I know I could take it less literally (life || movie), but since there ARE walk of life type of movies, it's a bit confusing.

raulbanderas's picture
Activity Score 357

it looks so weird

Yarp's picture
Activity Score 385

Why is the oldmanboy wet? From the womb?...

Guest's picture

C'est beau de voir qu'on peut faire de la création à Marseille.
Jolie copyright en tout cas, même si je pense avoir déjà vu ce concept.
Well done.

Sorry's picture
Activity Score 135

Content de voir qu'il y a de la création à Marseille.
Nice copy.
Well done

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Are these shot by Pete Bevis? (no photo credit)?

If not they are very close.

Guest's picture

Bravo frero! Pourquoi est il humide ton jeune vieux?

Guest's picture

If it was closer to the end, then they should've portrayed a much older man.

MidasTouch's picture
Activity Score 1024

Dull. No creation :/

//usevertising v.s badvertising//
C'est une question de vie ou de mort.