Festival Achap: Rest

Advertising Agency: Prolam Y&R, Santiago, Chile
Creative Director: Tony Sarroca
Art Director: Carlos Carrasco
Copywriters: Tony Sarroca
Illustrators: Claudio Wilton, Diego Cruz, Ramon Barahona, Pato Saavedra, Cristian Barahona
Account Supervisor: Francisco Cardemil
Published: October 2008

5 comments

izmild's picture
izmild
770 pencils

For my culture it's too much violence

Guest commenter's picture
Guest commenter

Wow, Femdom in games - that's new. And, if the two were switched it would be sexist. Bet she's cold.

The composition is linear and not really compelling. Generic medium shots just aren't dynamic looking enough for something like this. There's no momentum or presence. I also think eluding to the violence would give the piece more impact than this ridiculous cliche.

desailly's picture
desailly
470 pencils

"Generic medium shots just aren't dynamic looking enough for something like this. There's no momentum or presence. I also think eluding to the violence would give the piece more impact than this ridiculous cliche."

I don't think the cliche is any more ridiculous than your attempts to be eloquent.

And the word is "alluding".

Guest commenter's picture
Guest commenter

"I don't think the cliche is any more ridiculous than your attempts to be eloquent.

And the word is "alluding"."

Yes, my mistake. Wasn't going for eloquent. Still, this "ad" is less than what I'd expect from a an ad agency. Do you have an opinion about it, maybe discuss it? Thanks for the spell check, and the flame.

Guest commenter's picture
Guest commenter

Award shows are for morons.

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