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FES: Coward, 2
Love that kills. The Cowards Show.
Advertising Agency: Wunderman, Chile
Creative Director: Eduardo Ibarra
Art Director / Illustrator: Pato Valenzuela
Copywriter: Mauro Garcia
Photographer: Rodrigo Barrionuevo
Published: April 2008
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Comments
The first time I like to comment: no comment.
hm.. i'm not sure. can someone translate the copy, pls?
that aint nice, beating women up
That´s exactly what the campaign is for.
I believe it says:
"Women between the ages of 15 and 44 years have a greater probability of being raped or killed by men than who die from cancer, malaria, accidents or war."
Something like that. My problem with the ads is the fact that the female models are too posed. I am not buying the fact that these women are being beaten. It looks like they are trying to sell something. The other ad is worse than this one.
Too glamourised! Way too glamourised.
Advertising sucks... ever so gently.
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