31 comments

sbr's picture
sbr
143 pencils

Do we need to see the little girls underwear in a fertilizer ad ? I like the idea but hate the execution.

copywriter.txt's picture
copywriter.txt
828 pencils

Political correctness is the worst problem of the world nowadays.
The second one is George Bush.
Man, i not even notice the underwear. So, i think that maybe the problem lies within thee.

sbr's picture
sbr
143 pencils

Not noticing the child´s underwear doesn´t mean it isn´t there, does it ? Bottomline is there´s no use for it in the bloody ad. I´m not talking about being politically correct, I´m talking about making sense !

copywriter.txt's picture
copywriter.txt
828 pencils

I understand your point, but i don't think the image is depravated. It's just a girl looking up.
It's like mother tits. Is there but you never look at it.

Minimum's picture
Minimum
1496 pencils

hahaha he said 'bottomline'

omg

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Naddeo's picture
Naddeo
71 pencils

Agree.
The underwear is shown just to make clear that the point of view is from ground to earth. I dont see any evil in showing it if it has a purpose.
I like the ad, doesn' love it.
good execution for a more and less idea.

Twombl's picture
Twombl
184 pencils

Fertilizers seem to be the biggest spender in the adv industry...
Please give us a break.

simpsonson's picture
simpsonson
136 pencils

I agree...maybe fertilizers are invented just for making creatives grown up...

mrtalented's picture
mrtalented
2175 pencils

why she needs to bend down to reveal her panties when the tree grew too high? the pose is awkward and not relavant to the product benefit.

by the way, if this girl and the swing are covered by the tree's shade, then the idea might come across.

purplesimon's picture
purplesimon
475 pencils

There's something really not quite right with this and that's before anyone brought my attention to the pants shot. Is it the poor stock photography that's been pasted together in Photoshop?

simpson_tech's picture
simpson_tech
98 pencils

It's nice.

ellehcimeo's picture
ellehcimeo
3522 pencils

nice idea, dodgy execution.

brandsurgeon's picture
brandsurgeon
693 pencils

same here, pal. same here.

Most times, worst enemies used to be best friends...

lsadunb's picture
lsadunb
575 pencils

Easy idea.

act's picture
act
535 pencils

it's very 90s.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

Nice idea. Shame about the child porn.

copywriter.txt's picture
copywriter.txt
828 pencils

Child porn? What do you say about Coppertone logo?
Jeez!

No fixed abode's picture
No fixed abode
380 pencils

Exact same idea as one I've seen before. Where the guy chains his bike/ ties his dog to a tree and then comes back. That was funny.

Doberman's picture
Doberman
48 pencils

Bad, bad execution.
No donut for you.

creative420's picture
creative420
279 pencils

Real bad Execution. Should have been a front shot with a huge stem. Anyways. Yawn.

cooties's picture
cooties
180 pencils

sbr is never gonna change his kids' diapers or give them a bath, that's for sure.

Capitalist's picture
Capitalist
132 pencils

Cool idea.

Sick-of-adS's picture
Sick-of-adS
250 pencils

Made me laugh.. LOL... this is cool

ralph's picture
ralph
70 pencils

Sbr is a sick, sick man...kids panties? God? Stop bothering with Ad writting and move to porn dude.

copywriter.txt's picture
copywriter.txt
828 pencils

LOL.
And there are chances that he will get more money.

jungleraven's picture
jungleraven
291 pencils

kool. liked it.

everartz's picture
everartz
7611 pencils

if Sick-of-adS liked it then....... whatever

| Everartz |

Arisca's picture
Arisca
164 pencils

Criatividade brasileira rules. Lembra-me as histórias em quadrinhos da Abril. Nice job.

timmster's picture
timmster
8 pencils

Sex sells. Bring 'em young !

Javi Ending's picture
Javi Ending
130 pencils

Or maybe the client is a huge pedophile. "I wanna see more panties please"

ankitadv's picture
ankitadv
826 pencils

very nice art ad

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