Ferrarelle Water: Naples Airport, 3
Home is where you recognise flavours.
The official water of Naples Airport.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Massimo Filimberti
Copywriter: Vincenzo Garzillo
Digital Artist: Livio Ansaldi, Balalò
Published: June 2010
7 comments
BIONADE!!!
This is a very sweet sentiment (note: headlines are mixed up). This ad says the heart is the only suitcase that can carry things bigger than itself.
Not sure these make much sense even with the right headlines (although I think they are good headlines...just not for bottled water)
I disagree. Most make sense. Water, bottled or not, is essential for life (heart = life or to be alive)
I agree, it's a feel-good quote for the day, at very least. Nothing wrong with that. There's a definite place for this in the landscape. Coming off a 7 hour flight, I'd smile at this sentiment, maybe buy a bottle of their water if a shop had it.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
this headline is beautiful, but it feels like it must have been come up with before this ad... it just so simple and to the point, i don't know :)
bad execution