Ferrarelle Water: Naples Airport, 2

If you want to get to know a new land, better start with its water.
The official water of Naples Airport.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Massimo Filimberti
Copywriter: Vincenzo Garzillo
Digital Artist: Livio Ansaldi, Balalò
Published: June 2010

3 comments

Guest's picture
Guest

The correct headline here is:
"If you want to get to know a new land, better start with its water.
The official water of Naples Airport."

Vincenzo Garzillo (copywriter of campaign)

HappyHour's picture
HappyHour
2385 pencils

Great lines Mr. Garzillo, but what's the reasoning behind the art direction of these? (all seem to be set in some sort of strange room)

AssassinX's picture
AssassinX
1329 pencils

I think the concept is really great but why the execution looks so poor

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