Ferrarelle Water: Naples Airport, 1

A journey as beautiful as life has to start from water.
The official water of Naples Airport.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Massimo Filimberti
Copywriter: Vincenzo Garzillo
Digital Artist: Livio Ansaldi, Balalò
Published: June 2010

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7 comments

Blashyrkh's picture
Blashyrkh
32698 pencils

The 3D type trend

Phil Lestino's picture
Phil Lestino
1670 pencils

This headline (the english one makes sense of the water thing but the visuals are a bit strange b ut not in an exciting way

atb2005's picture
atb2005
13567 pencils

Copy is very good (SHORT and sweet). It reads better in Italian, so don't judge harshly, guys. I agree there's something slightly odd about the visuals or at least some of them. For instance, why does everything have to be in a home setting (some room)? Better creative would make this a great campaign.

Guest's picture
Guest

The correct headline here is:
"A journey as beautiful as life has to start from water.
The official water of Naples Airport."

Vincenzo Garzillo (copywriter of campaign)

silvi's picture
silvi
4172 pencils

I like visual

Guest's picture
Guest

a bit old fashioned already, still carefully art directed.
not that it makes a huge difference, but the copy actually reads "a journey as beautiful as life could have only started from water".

Guest's picture
Guest

Not taking sides of my countrymen (I am Italian of Naples), but the campaign was meant to be exposed at an airport (Capodichino International Airport). So, in my opinion, the concept of home is all there. If we leave, you are leaving a place. Leads us away from our patients (Homesick, children, wife, husband, in a word here from the interior of the home country).
Nello.

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