Ferrarelle: Naples Airport, 3

Home is where you recognise flavours.
The official water of Naples Airport.

Advertising Agency: Euro RSCG, Milan, Italy
Creative Directors: Dario Villa, Erick Loi
Art Director: Massimo Filimberti
Copywriter: Vincenzo Garzillo
Digital Artist: Livio Ansaldi, Balalò

Published: 
June 2010

7 comments

Guest's picture
Guest

BIONADE!!!

atb2005's picture
atb2005
13561 pencils

This is a very sweet sentiment (note: headlines are mixed up). This ad says the heart is the only suitcase that can carry things bigger than itself.

Phil Lestino's picture
Phil Lestino
1684 pencils

Not sure these make much sense even with the right headlines (although I think they are good headlines...just not for bottled water)

atb2005's picture
atb2005
13561 pencils

I disagree. Most make sense. Water, bottled or not, is essential for life (heart = life or to be alive)

Billoughsby's picture
Billoughsby
5144 pencils

I agree, it's a feel-good quote for the day, at very least. Nothing wrong with that. There's a definite place for this in the landscape. Coming off a 7 hour flight, I'd smile at this sentiment, maybe buy a bottle of their water if a shop had it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kondensofke's picture
kondensofke
336 pencils

this headline is beautiful, but it feels like it must have been come up with before this ad... it just so simple and to the point, i don't know :)

Guest's picture
Guest

bad execution

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