The journey of water which does good work
Once upon a time there was, and unfortunately there still is today, a place where the water is so inaccessible that children have to walk for an entire day to reach it, without leaving them any time left to go to school. Once upon a time there was, but fortunately there isn't any longer, the exact same situation in many villages in Eritrea. Why no longer? Because one day a wonderful project came to the area: "The water which does good work". This operation organised by Unicef with the support of Ferrarelle is bringing water to 44 schools, forever. Quenching the thirst of 13,000 children, not only for water, but for knowledge too. Once upon a time there was, and there will continue to be: because Ferrarelle intends to support this project permanently. To bring water, and a better future, to more and more children. Now there's a happy ending.
The amazing thing is that it's a true story.
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Isabella Musacchia
Copywriter: Anna Triolo
Illustrator: Sergio Mora
Published: April 2009