FERN (Federation Europeéne des Victimes de la Route): Black Cat Whisky
Alcohol still is the leading cause of bad luck in our roads. Don't drink and drive.
Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Illustrator: Bruno Mota
Photographer: Rui Carvalho
Published: September 2009
12 Comments
"...the cause of bad luck on our roads..."
well....for a dont-drink-and-drive campaign it's quite different.
I like it.
yeah is different but...dont sure if is correct to leave the message to the ¨luck¨...
I think this is not very clear for consumers... although i love the idea because i'm on the business.
Simple ideas are the best !
nice
not very strong
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
nice.
SJB
Association with the black cat thing is very good and how they combine with the proposal is clever.
the ad is well designed but not strong enough.
drinking and driving is not a bad luck, it's simply stupid.
diferent. suficient per impactar.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
good idea good art good message good ad
i love it
Good luck:)
weak
i did'nt like it at all...what are they saying??? to buy it??? only those whose horoscope is good (they'll have luck)