FERN (Federation Europeéne des Victimes de la Route): Black Cat Whisky

Alcohol still is the leading cause of bad luck in our roads. Don't drink and drive.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Illustrator: Bruno Mota
Photographer: Rui Carvalho
Published: September 2009

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Marlus Lau's picture
Marlus Lau
1806 pencils

"...the cause of bad luck on our roads..."

well....for a dont-drink-and-drive campaign it's quite different.

I like it.

kergu's picture
6785 pencils

yeah is different but...dont sure if is correct to leave the message to the ¨luck¨...

Hibon's picture
3731 pencils

I think this is not very clear for consumers... although i love the idea because i'm on the business.

Simple ideas are the best !

talkingisfree's picture
2569 pencils


rolling.stone's picture
2740 pencils

not very strong


~ Quite obviously, I have gathered no moss ! ~

slip's picture
919 pencils



chris myles's picture
chris myles
429 pencils

Association with the black cat thing is very good and how they combine with the proposal is clever.

gravity's picture
181 pencils

the ad is well designed but not strong enough.

drinking and driving is not a bad luck, it's simply stupid.

paumarques's picture
1314 pencils

diferent. suficient per impactar.

Pau Marquès
(+34) 670 36 79 83

noj's picture
86 pencils

good idea good art good message good ad
i love it
Good luck:)

Tommy G.'s picture
Tommy G.
897 pencils


sandhya rao's picture
sandhya rao
217 pencils

i did'nt like it at all...what are they saying??? to buy it??? only those whose horoscope is good (they'll have luck)

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