FERN (Federation Europeéne des Victimes de la Route): Black Cat Whisky

Alcohol still is the leading cause of bad luck in our roads. Don't drink and drive.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Illustrator: Bruno Mota
Photographer: Rui Carvalho
Published: September 2009

Related videos by Shutterstock

12 comments

Marlus Lau's picture
Marlus Lau
1806 pencils

"...the cause of bad luck on our roads..."

well....for a dont-drink-and-drive campaign it's quite different.

I like it.

kergu's picture
kergu
6785 pencils

yeah is different but...dont sure if is correct to leave the message to the ¨luck¨...

Hibon's picture
Hibon
3731 pencils

I think this is not very clear for consumers... although i love the idea because i'm on the business.

Simple ideas are the best !

talkingisfree's picture
talkingisfree
2569 pencils

nice

rolling.stone's picture
rolling.stone
2740 pencils

not very strong

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

slip's picture
slip
919 pencils

nice.

SJB

chris myles's picture
chris myles
429 pencils

Association with the black cat thing is very good and how they combine with the proposal is clever.

gravity's picture
gravity
181 pencils

the ad is well designed but not strong enough.

drinking and driving is not a bad luck, it's simply stupid.

paumarques's picture
paumarques
1314 pencils

diferent. suficient per impactar.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

noj's picture
noj
86 pencils

good idea good art good message good ad
i love it
Good luck:)

Tommy G.'s picture
Tommy G.
897 pencils

weak

sandhya rao's picture
sandhya rao
217 pencils

i did'nt like it at all...what are they saying??? to buy it??? only those whose horoscope is good (they'll have luck)

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments