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Black Cat Whisky

Agency: 
Published/Aired: 
September 2009
Description: 

Alcohol still is the leading cause of bad luck in our roads. Don't drink and drive.

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Directors: Duarte Pinheiro de Melo, Luis Silva Dias
Art Director: Bruno Mota
Copywriter: Marcos Drummond
Illustrator: Bruno Mota
Photographer: Rui Carvalho

Comments (12)

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Highest Rated

sandhya rao's picture
sandhya rao
Activity Score 217

i did'nt like it at all...what are they saying??? to buy it??? only those whose horoscope is good (they'll have luck)

Marlus Lau's picture
Marlus Lau
Activity Score 1808

"...the cause of bad luck on our roads..."

well....for a dont-drink-and-drive campaign it's quite different.

I like it.

kergu's picture
kergu
Activity Score 6795

yeah is different but...dont sure if is correct to leave the message to the ¨luck¨...

Hibon's picture
Hibon
Activity Score 3736

I think this is not very clear for consumers... although i love the idea because i'm on the business.

Simple ideas are the best !

talkingisfree's picture
talkingisfree
Activity Score 2710

nice

rolling.stone's picture
rolling.stone
Activity Score 2741

not very strong

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~ Quite obviously, I have gathered no moss ! ~

slip's picture
slip
Activity Score 919

nice.

SJB

chris myles's picture
chris myles
Activity Score 429

Association with the black cat thing is very good and how they combine with the proposal is clever.

gravity's picture
gravity
Activity Score 181

the ad is well designed but not strong enough.

drinking and driving is not a bad luck, it's simply stupid.

paumarques's picture
paumarques
Activity Score 1312

diferent. suficient per impactar.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

noj's picture
noj
Activity Score 86

good idea good art good message good ad
i love it
Good luck:)

Tommy G.'s picture
Tommy G.
Activity Score 897

weak

sandhya rao's picture
sandhya rao
Activity Score 217

i did'nt like it at all...what are they saying??? to buy it??? only those whose horoscope is good (they'll have luck)

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