Fermofive: Straight Signature

Don't inherit your dad's identity

Advertising Agency: Publicitas Saatchi & Saatchi Guayaquil, Ecuador
General Creative Director: Mariano Ponzano
Art Directors: Andrés Acosta, Mariano Ponzano
Copywriter: Leandro Lavizzari
Photographer: Bruno Bacigalupo
Published: July 2012

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4 comments

Black Hour's picture
Black Hour
368 pencils

At Saatchi & Saatchi's headquarters:
- it's pretty calm today isn't it?
- yeah kinda weird too...
- ...
- HOLLYYYYYYYYYYY SHIT !
- What?! What ?!
- WE FORGOT THE FERFOFIVE AD !
- DAMNED. We're screwd... *scratch his head*
- ... or maybe not.... *creepy conspiratorial look*

Probably what happened.
Idea isn't bad though, but this print, in particular, is bad.

miko1aj's picture
miko1aj
3097 pencils

How someone could ever expected it might look like a signature??? BTW – what is this?

kleenex's picture
kleenex
26358 pencils

What does this look like???

there.aint.no.bad.brief's picture
there.aint.no.b...
35 pencils

don't inherit how your dad is remembered.

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