Fenistil Gel: Burn

Fenistil
Soothes irritated skin.

Advertising Agency: Saatchi & Saatchi, Switzerland
Executive Creative Directors: John Pallant, Roger Kennedy, Derek Green
Creative Director: Jorg Riommi
Art Directors: Lucian Cernat, Daniela Nedelschi
Copywriters: Alexandra Ivan, Jorg Riommi
Account Leaders: Alexandra Ivan, Liana Petrascu, Thijs Hoogenboom
Art buyers: Tania Retchisky, Monica Garbur, Vitalie Brega
Photographer: Carioca

28 comments

heritage85's picture
heritage85
180 pencils

Wow, it really doesn't look like there's going to be a lot of soothing going on there.

Hibon's picture
Hibon
3736 pencils

I like all the work but the idea is ... too much.

Simple ideas are the best !

Wadih A3's picture
Wadih A3
256 pencils

I like the way they show the product

Guest's picture
Guest

el arte está buenisimo

dollypoppin's picture
dollypoppin
1423 pencils

That's too much, a guy covered with tons of matchsticks?!

---------
"Nihil sub sole novum"

art.vs.commerce's picture
art.vs.commerce
566 pencils

i think the art and the approach is really interesting. however why do you need to show the negative and positive in one ad. Making the cream into stuff is wrong. The visuals are engaging and interesting. If you just show the pack with the line soothes irritated skin, I get it and it makes your creative much simpler.

Adaddicted's picture
Adaddicted
3435 pencils

appreciate the effort!

withalltherespects

vidya.shankaran's picture
vidya.shankaran
724 pencils

relief for a man covered in lighted matches is a genie that swallows one match at a time... going to take awfully long time to put that out...

gbl's picture
gbl
451 pencils

I hate hard executions for bad ideas. Occupy your time to get a good idea, not to execute a bad one. The cream scissor is just horrible.

Dzsoi's picture
Dzsoi
6312 pencils

Indeed. Getting away with low level ideas and crafty executions with an average overall rating is pathetic.

Guest's picture
Guest

this is really cool.

robert saravanan's picture
robert saravanan
32 pencils

Like the artwork, not the idea.

northerncreative's picture
northerncreative
8 pencils

Personally i think the idea is trying too hard. Visually it looks great! No question about it. But lets be serious is the consumer really going to engage with this on a emotional level? Will this trigger a response, I think not.
But then again that's just my opinion. So feel free to just ignore me ;)

prs's picture
prs
210 pencils

Of all three, this one is best, not only the concept but also the execution. BUT there's one huge flaw which is easier to correct, the "BRAND" is extinguishing the matches in "painfully slow" speed, one match per time and there's couple of thousand more to go, come on. It could backfire hugely, i mean who wants to buy the product that work this slowly. Watch out "Fenistil" and "Saatchi & Saatchi, Switzerland". You have been warned.

Don't follow the herd - be yourself!

Guest's picture
Guest

kickass executio, kick ass idea/. but the gel coming out was bad. both idea nad execution wise

hufflepoff's picture
hufflepoff
430 pencils

cool art! Wont forget these!

kevgroat's picture
kevgroat
175 pencils

too weird

Guest's picture
Guest

Its a fire eater, and not a genie i believe...

vidya.shankaran's picture
vidya.shankaran
724 pencils

either ways its going to be very slow!! :)

Guest's picture
Guest

great art but.. terrible idea. too weird.

TheKid's picture
TheKid
184 pencils

wow this is bad

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

excellent execution all of three.

Guest's picture
Guest

excellent execution...... i like idea so much :)

meraj's picture
meraj
216 pencils

dis is a gr8 copy ....nd excellent execution :)

vincevolume's picture
vincevolume
8 pencils

very graphic; good execution... prs is on point with the remark about the soothing speed!

lalith.rajeev's picture
lalith.rajeev
116 pencils

nice art

Guest's picture
Guest

Brrrrrrrrr.....!!!!

Guest's picture
Guest

THIS IS DISTURBING !!!!!!

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