Fenistil Gel: Aid them, Ambulance

Aid them from mosquitos bites. Fenistil...touch of calm.

Novartis wanted to communicate with the mothers the importance of having Fenistil as a first aid kit for any mild skin irritation like the one caused by mosquitos. They wanted to take the emotional platform to show how children suffer from mosquito bites, so we took it all the way to show how this can be reflected even in when they play with there toys.

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Photographer: Sameh Wassif
Retoucher: Hany Atef
Account Director: Mohsen Farid
Senior Account Executive: Noha Rashid
Published: July 2012

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5 comments

ItMatters's picture
ItMatters
2171 pencils

This one is nicer.

tamer samy's picture
tamer samy
683 pencils

Simple and nice..

chiflete comunic's picture
chiflete comunic
93 pencils

good and special for the category.

monte kelos's picture
monte kelos
205 pencils

good.

bryananthony's picture
bryananthony
2 pencils

We must take care of our children by using the first-aid kit for their health and nutrients they provided. The mosquito can cause dengue fever and there's a possibility that you'll be die so careful.

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