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Gun

Agency: 
Published/Aired: 
February 2010
Description: 

Having one of these back in the 50's was almost like having a gun.
Fender Esquire starting from 1690 ron. www.guitarshop.ro

Advertising Agency: Publicis, Bucharest, Romania
Executive Creative Director: Razvan Capanescu
Art Director: Dragos Ometita
Copywriter: Cezar Panait
Illustrator: Vali Petridean

Comments (16)

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Highest Rated

kagzmainah's picture
kagzmainah
Activity Score 631

works!

iwannatalktosamson's picture
iwannatalktosamson
Activity Score 701

Really nice campaign.
Great-ish lines, nice artwork.

xcreativity's picture
xcreativity
Activity Score 2374

love the typography, love the copy!

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cebado's picture
cebado
Activity Score 256

Just Beautiful

Pedestrian's picture
Pedestrian
Activity Score 492

The copy is pretty formulaic, actually. Why does every line have to start with "Back in the 50's"? It's like it came off a template.

kylestebbins's picture
kylestebbins
Activity Score 77

yep, copy is suffering. strong visual, however.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I think that copy is good, it's nice comparision.

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kylestebbins's picture
kylestebbins
Activity Score 77

words such as "almost like" and "one of these" really weaken your message. your trying to say that guitars are HARDCORE, yet your copy is merely "suggesting" it... why? YELL IT TO ME. DON'T GIVE ME ANY ROOM FOR DOUBT.

alejulimaty's picture
alejulimaty
Activity Score 842

i like these

hermotsura's picture
hermotsura
Activity Score 254

good job with this campaign. the art, the typography, though i have to agree with kylestebbins. also, i'm not quite sure about the guitar, it stands out from the rest of the image cuz it's different art, fair enough, but it's at a weird angle in all three, it's protruding.... even sneaking into the frame. a bit weird.

bknowlden's picture
bknowlden
Activity Score 3647

Lovely look

Hatchet's picture
Hatchet
Activity Score 2

Good concept, good art, weak copy.

netei's picture
netei
Activity Score 215

"back in the 50s, having one of them was like owning a gun"... i am not native speaker but the line obviously hangs... very cool idea!!!

mark3r's picture
mark3r
Activity Score 1949

This campaign is amazing! Love the art, writing, concept. 10.

kamilwoojcik's picture
kamilwoojcik
Activity Score 139

just great!

pepsiice's picture
pepsiice
Activity Score 253

love your art direction :)

kagzmainah's picture
kagzmainah
Activity Score 631

works!

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