Fender Guitar Shop: Riots

Back in the 50's oil price didn't cause riots. This did.
Fender Telecaster starting from 1690 ron. www.guitarshop.ro

Advertising Agency: Publicis, Bucharest, Romania
Executive Creative Director: Razvan Capanescu
Art Director: Dragos Ometita
Copywriter: Cezar Panait
Illustrator: Vali Petridean

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8 comments

shortafella's picture
shortafella
1059 pencils

nice concept

samee's picture
samee
124 pencils

good!!

xcreativity's picture
xcreativity
2374 pencils

good one!! great copywriter

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silvi's picture
silvi
4172 pencils

Interesting

kylestebbins's picture
kylestebbins
77 pencils

terribly copywriting, good concept. why not couple your strong-ish visual with "Back in the 50's, it wasn't oil prices that caused riots." -- Your giving too much of the payoff to me early on... let ME reach the conclusion. It's more memorable that way, and it shows your target audience that you UNDERSTAND them, as opposed to assuming they NEED your help.

here's a good example of the same problem: http://adsoftheworld.com/media/print/durex_maze -- the line "NO EXIT" completely ruined the ad for me. It's like durex assumed I was too stupid to get the joke.

things to consider.

CrackerJackWorks's picture
CrackerJackWorks
11551 pencils

Nice work Dragos

Hibon's picture
Hibon
3731 pencils

This is more than a idea... is a IDEAL ad for Fender.

Simple ideas are the best !

kagzmainah's picture
kagzmainah
631 pencils

love the illustrations!

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