Fender Guitar Shop: Gun

Having one of these back in the 50's was almost like having a gun.
Fender Esquire starting from 1690 ron. www.guitarshop.ro

Advertising Agency: Publicis, Bucharest, Romania
Executive Creative Director: Razvan Capanescu
Art Director: Dragos Ometita
Copywriter: Cezar Panait
Illustrator: Vali Petridean

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16 comments

iwannatalktosamson's picture
iwannatalktosamson
697 pencils

Really nice campaign.
Great-ish lines, nice artwork.

xcreativity's picture
xcreativity
2374 pencils

love the typography, love the copy!

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cebado's picture
cebado
258 pencils

Just Beautiful

Pedestrian's picture
Pedestrian
480 pencils

The copy is pretty formulaic, actually. Why does every line have to start with "Back in the 50's"? It's like it came off a template.

kylestebbins's picture
kylestebbins
77 pencils

yep, copy is suffering. strong visual, however.

mikeelrapido's picture
mikeelrapido
1929 pencils

I think that copy is good, it's nice comparision.

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kylestebbins's picture
kylestebbins
77 pencils

words such as "almost like" and "one of these" really weaken your message. your trying to say that guitars are HARDCORE, yet your copy is merely "suggesting" it... why? YELL IT TO ME. DON'T GIVE ME ANY ROOM FOR DOUBT.

alejulimaty's picture
alejulimaty
838 pencils

i like these

hermotsura's picture
hermotsura
254 pencils

good job with this campaign. the art, the typography, though i have to agree with kylestebbins. also, i'm not quite sure about the guitar, it stands out from the rest of the image cuz it's different art, fair enough, but it's at a weird angle in all three, it's protruding.... even sneaking into the frame. a bit weird.

bknowlden's picture
bknowlden
3647 pencils

Lovely look

Hatchet's picture
Hatchet
2 pencils

Good concept, good art, weak copy.

netei's picture
netei
215 pencils

"back in the 50s, having one of them was like owning a gun"... i am not native speaker but the line obviously hangs... very cool idea!!!

mark3r's picture
mark3r
1940 pencils

This campaign is amazing! Love the art, writing, concept. 10.

:::MARK3R:::

kamilwoojcik's picture
kamilwoojcik
139 pencils

just great!

pepsiice's picture
pepsiice
253 pencils

love your art direction :)

kagzmainah's picture
kagzmainah
631 pencils

works!

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