Fender: Global warming

Advertising Agency: Publicis, Romania

September, 2008


Mathias's picture
59 pencils

Like it. Love the retro style.

JxCx138's picture
152 pencils

Hell yeah!!

snolet's picture
104 pencils

very very very nice art...

sloppy4's picture
1494 pencils

the structure of the headlines, namely the use of "this" is right out of 1990.

Don Draper's picture
Don Draper
144 pencils

These headlines really are not very good. The prominent use of words like "this" and "these" is a sure sign of an amateur and an absolute no-no!


elitistjerk's picture
54 pencils

Yes, Don, that's because advertising agencies didn't exist only in the United States, can you actually believe there's life outside of it? And that the headlines get, shock, lost in translation?

Don Draper's picture
Don Draper
144 pencils

Like these ads, sometimes the world is imperfect. And then again, sometimes we get lucky and people manage to come up with the perfect screen name for themselves. But I digress...your suggestion that these ads lost something in translation is ridiculous. Even if that were true it's no excuse! Advertising is meant to communicate a specific and clear message. If it gets lost in translation what's the point? You've accomplished nothing, possibly pissed-off your audience, and just wasted the clients money haven't you? Now I don't believe it applies here, but if cultural or language differences prevent an idea from coming across EXACTLY as intended, then you probably shouldn't be running that ad, to that audience.

Rafael Lago's picture
Rafael Lago
34 pencils

Ridiculous is to believe every language works the same way. I can't speak Romanian but I'm sure translations can mess with any copy. And believe me, there are costumers around the the who aren't English speakers. So cultural and language differences DO prevent ideas from coming across EXACTLY as intended. Anyway you got the message so the ad worked. Besides that, the art is just great. Congratulations guys!

nemesis's picture
765 pencils

This is the best one of the lot.

Finamerican's picture
49 pencils

The boobs are a bit much. No pub short of Playboy would run it in the US.

seniorcutterplotter's picture
112 pencils

I think these ads (see, comin' from the 90's again) are just good in their imperfection. Now, seriously, not being a native English speaker myself, I'm curious. What would you suggest for the headlines Don?

seniorcutterplotter's picture
112 pencils

Just getting things straight here - I have nothing to do with the creative team, I'm not even from Romania. I'm just an observer, hoping I'll learn something here.

CromeVega's picture
6 pencils

Love this work.

manu adithya's picture
manu adithya
82 pencils

good art........

Zeus's picture
906 pencils

Go Hendrix!!!
I love this art direction! GREAT AD...congratz

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