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Fender: Exit

Fender: Exit
Your rating: None Average: 4.4 (42 votes)

Advertising Agency: Jerlov, Gothenburg, Sweden
Creative Director: Patrik Spång
Art Director: Ola Lundin
Copywriter: Patrik Spång
Illustrator: Fredrik Persson

23 Comments

Stayzk8's picture 67 pencils
10

Cool nice Idea! I want a Fender too!

Javier Ramírez's picture 1236 pencils
Jaap Grolleman's picture 6401 pencils

Aye - it's just a real ripoff, so bad, I'm tempted to think they meant it as a spoof.

LeeHarvey's picture 3087 pencils

And the Axe one is soooo much better too!

corporal_hicks's picture 367 pencils

Done. For Axe

dadada's picture 1647 pencils
3

it recalls me axe!

Critics are easy.

dsklan's picture 1789 pencils

not only for axe but for VW too!!! shame for such a cool brand!

Shahvan's picture 16 pencils

Apart from the obvious Axe reference, its too crass a visual for a brand like Fender. Disappointing.

Marlus Lau's picture 1764 pencils

Too bad it's ripped.

Sdb's picture 1374 pencils

Execution is nice!

Juank Franco's picture 15 pencils

I love Fender! But as everyone said already, this has already been done by axe, and it is way much better.

barcreativo.com's picture 2752 pencils

cool idea but is not new

Agustín C.'s picture 33 pencils

Done and old...

joelapompe's picture 2480 pencils
jackblack's picture 1462 pencils

Average.

Spangen's picture 6 pencils

Thank you for your comment.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Glut's picture 4076 pencils
2

done

Itumeleng _obsessive re-thinker's picture 72 pencils

yep.... definatly axe..research research research to avoid such occurences

Ajven's picture 2 pencils

My very old creative work: http://www.behance.net/gallery/Creative-Only-for-Russian)/252120 :))

Spangen's picture 6 pencils

Thank you for all your comments.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Spangen's picture 6 pencils
MidasTouch's picture 1046 pencils

Haha! So true :D

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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