Fender: Exit

Advertising Agency: Jerlov, Gothenburg, Sweden
Creative Director: Patrik Spång
Art Director: Ola Lundin
Copywriter: Patrik Spång
Illustrator: Fredrik Persson

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23 comments

Stayzk8's picture
Stayzk8
67 pencils

Cool nice Idea! I want a Fender too!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Aye - it's just a real ripoff, so bad, I'm tempted to think they meant it as a spoof.

LeeHarvey's picture
LeeHarvey
3045 pencils

And the Axe one is soooo much better too!

corporal_hicks's picture
corporal_hicks
365 pencils

Done. For Axe

dadada's picture
dadada
1719 pencils

it recalls me axe!

Everybody is creative, be yourself.

dsklan's picture
dsklan
1927 pencils

not only for axe but for VW too!!! shame for such a cool brand!

Shahvan's picture
Shahvan
16 pencils

Apart from the obvious Axe reference, its too crass a visual for a brand like Fender. Disappointing.

Marlus Lau's picture
Marlus Lau
1806 pencils

Too bad it's ripped.

Sdb's picture
Sdb
1364 pencils

Execution is nice!

Juank Franco's picture
Juank Franco
15 pencils

I love Fender! But as everyone said already, this has already been done by axe, and it is way much better.

luispiter's picture
luispiter
2756 pencils

cool idea but is not new

Agustín C.'s picture
Agustín C.
33 pencils

Done and old...

jackblack's picture
jackblack
2261 pencils

Average.

Spangen's picture
Spangen
6 pencils

Thank you for your comment.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Glut's picture
Glut
3947 pencils

done

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
78 pencils

yep.... definatly axe..research research research to avoid such occurences

Ajven's picture
Ajven
21 pencils

My very old creative work: http://www.behance.net/gallery/Creative-Only-for-Russian)/252120 :))

Spangen's picture
Spangen
6 pencils

Thank you for all your comments.
Perhaps I have to clarify with some information. This AD was made 2004. It was nominated in the swedish "Guldägget" back then. It was just a test to see if it was easy to load up AD:s here.

But, from now on, we promise to just load up fresh ones.

Spangen's picture
Spangen
6 pencils
MidasTouch's picture
MidasTouch
1024 pencils

Haha! So true :D

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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