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Fenchurch: StreetWear BMX

Fenchurch: StreetWear BMX
Your rating: None Average: 6.4 (16 votes)

Advertising Agency: McCann, Amsterdam, The Netherlands
Art Director: Paul Best
Copy writer: Paul Fraser
Photographer: Maurice Heesen
Retoucher: Stephan Lesger
Other additional credits: Jochem van Berne
Published: January 2008

9 Comments

SeanMartin's picture

Even more than the previous one, this looks like a guy lying in the street -- but with the addition of the car, now it seems more a public service announcement about motor accidents.

bknowlden's picture 3676 pencils

I agree it's sending a little bit of a mixed message. Streetwear and having him lying in the street is a little loose of a connection for me. Either way, beautifully executed and art directed - you'll probably see it in Archive next month.

hcook5150's picture 229 pencils

Nice perspective

www.hkstudiosinc.com

john doe's picture 1575 pencils
SeanMartin's picture

Good grief. *Everything* has been done. That's no longer a surprise. And it's getting a little tiresome when the best people can do around here is go looking for copycats that we all know pre-exist.

*Of course* it's been done. The question is: does the current version of this idea work or not? If so, why? If not, why not?

Jon-Paul Mountford's picture 863 pencils

Nadav kander did this idea way better for levi's 551.

www.jpmountford.com

EgeMan's picture 54 pencils

really good idea but the mercedes is on the wrong place. its a walkway i think? is there anything about mercedes??

//

don't be affraid of design.

pankajadsoftheworld's picture 424 pencils

no getting idea ,help sum1.

vracho's picture 8 pencils

seen it. seen it. twice times at cannes and clio.

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