Fenchurch: StreetWear BMX
Advertising Agency: McCann, Amsterdam, The Netherlands
Art Director: Paul Best
Copy writer: Paul Fraser
Photographer: Maurice Heesen
Retoucher: Stephan Lesger
Other additional credits: Jochem van Berne
Published: January 2008


9 Comments
Even more than the previous one, this looks like a guy lying in the street -- but with the addition of the car, now it seems more a public service announcement about motor accidents.
I agree it's sending a little bit of a mixed message. Streetwear and having him lying in the street is a little loose of a connection for me. Either way, beautifully executed and art directed - you'll probably see it in Archive next month.
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brandon
www.brandonknowlden.com
Nice perspective
www.hkstudiosinc.com
done
http://www.brainstorm9.com.br/2007/04/03/gol-linhas-aereas-dreams-of-f...
Good grief. *Everything* has been done. That's no longer a surprise. And it's getting a little tiresome when the best people can do around here is go looking for copycats that we all know pre-exist.
*Of course* it's been done. The question is: does the current version of this idea work or not? If so, why? If not, why not?
Nadav kander did this idea way better for levi's 551.
www.jpmountford.com
www.jpmountford.com
really good idea but the mercedes is on the wrong place. its a walkway i think? is there anything about mercedes??
//
don't be affraid of design.
no getting idea ,help sum1.
seen it. seen it. twice times at cannes and clio.