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Fenbid: Bird
Fast relief for headache.
Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Directors: Nils Andersson, Jacky Lung
Art Directors/Illustrators: Xingsheng Qi, Shengxiong Chen
Copywriter: Zhong Yuan
Photographer: Huimin Li
Published: May 2006
Comments
really cool.
the bird is cute.
yeah i like the bird..
Nice idea...
Very cool idea
The 1...
Good One....
I like simple executions...
Hail Ivan...
Excuse me if I have not understood the message, but are we to assume that the *only* thing that causes a headache is sound?
It's one thing that can cause a headache. They did use this cause in all their ads. But I don't think we need to take the message so litterally. If you have a headache, this medicine should take care of it.
the idea is "sound hurts when you have a headache". never had a hangover?
er... where's the relief? and why is it fast?
very pretty visual
All ready done by TBWA Mexico. Hecho antes, no?
http://adsoftheworld.com/media/print/sacidol_bird
http://adsoftheworld.com/media/print/sacidol_baby
http://adsoftheworld.com/media/print/sacidol_dog
Close, but different art.
I've never seen the symptom of a headache (one of many at least) quite illustrated this way.
Very nice insight indeed. Could've come straight out of a consumer testimonial during research.
Fantastic visual take on a cliched message...
This is nice. I wish this one wasn't so different from the other two, but I like it all the same.
They should have executed this 3 times. 3 different sounds that, normally are music to our ears, but not when we have a headache.
haha..nice wan
* it's not how good you are. it's how good you want it to be *
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