Comments (29)

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ripster's picture
Activity Score 152

hey dick, do you approve this ad?

i believe i have seen something very very similiar in the exhibition forum recently, either wonderbra, penis pills or axe.

well pretty lame
The axe effect for bi males and females?

Dick Huges's picture
Dick Huges
Activity Score 937

My name is Dick Huges and I do not approve this ad. This ad wouldnt sell a single Axe or anything. Sorry no internets for your advertising.

liar's picture
Activity Score 384

Dick has somehow become the judge of this site. But we still don't know how he award the internet.

Davosk's picture
Activity Score 4815

I don't always agree with Dickie boy but today I do. Very lazy work for Axe.

Ney Frances's picture
Ney Frances
Activity Score 660

hahahaha! to be bi is the new trend?

is there life before death?

Minimum's picture
Activity Score 1490

EMO taking over the world!!! AArrgh

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Sick-of-adS's picture
Activity Score 250

bullshit... very weak and naive thinking... this is not a front page ad at all. yet i've seen a lot better in the forum too.

I don't know what is the criteria anymore!!!!!

Mtl Dave's picture
Mtl Dave
Activity Score 274

I think this is great. Male in females... This is relevent. That's what AXE is all about.

Killer Kowalski's picture
Killer Kowalski
Activity Score 394

I agree.

leinad's picture
Activity Score 30

No. I don`t agree. This is what the MANKIND is all about.

fersvax's picture
Activity Score 1239

Too 90's, and the "Arial" (not even Helvetica, Helvetica ROCKS!!!!!) is too plain.


addyhoch10's picture
Activity Score 2592

this actually IS helvetica 55 roman, not arial (see the 'a')

i think this is a bad ad that tries to be simple by any means.

Boony wants a beer's picture
Boony wants a beer
Activity Score 380

Read and learn:

That was to fersvax by the way.

fersvax's picture
Activity Score 1239

Thank you, teacher!!!


drizae's picture
Activity Score 503

Ooh. There's Male IN females. I thought it was a male surrounded by females. I'm slow and cynical this morning. I think this ad is OK.

Fail Harder.

msred's picture
Activity Score 491

see i actually saw it a bit further than THAT.

I actually thought it was something sexual like men inside of females........ ????

THATS the AXE effect? I just have a dirty mind or something.

Anyway, made everyone think.

kc_brock's picture
Activity Score 703

this is what i thought when i saw it in archive. if you're a male and you wear axe, you'll get inside the females.

nice & simple message.

very cool.


ming the merciless's picture
ming the merciless
Activity Score 190

It works both ways. It's ok.

Joseph Campbell's picture
Joseph Campbell
Activity Score 230

Great. Use Axe and you'll be surrounded by fes. Fes are deadly. Stay away from them.

We'll reconvene at 10.


I've decided I hate signatures.

JPWrites's picture
Activity Score 238

Well, just don't wear Axe and you'll have no problem Joseph

JPWrites's picture
Activity Score 238

Good ad - makes you work the message out for yourself. I like.

addyong's picture
Activity Score 155

For gays??

msred's picture
Activity Score 491


adcook's picture
Activity Score 156

Bad stuff Lowe, think again.

ozone's picture
Activity Score 14

Hey Dick & Sick-o how do you become a judge, when you dont know what the ad says? Man if you don't understand insights don't comment cos it look a bit stupid. I understand the ad is not a front pager but its ok. By the way the ad looks familiar.

Scam Detector's picture
Scam Detector
Activity Score 1048

When you are male you have females all around you, with Axe.

Great ad. Very clever and straight to the point.

A. J. SMITH's picture
Activity Score 2824

It is pap, I really don't like such lazy copywriting/art direction, let alone when its combined in the same visual.


Guest's picture

Makes me imagine a man wrapped by women. Not a bad point. But the technique, and specially the font is disappointing.

SAM75's picture
Activity Score 220

Makes me imagine a man wrapped by women. Not a bad point. But the technique, and specially the font is disappointing.