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Female foeticide: Female sign
Give the girl child a chance to live
We've seen many ads on this theme in the exhibition, but I think this one is the best.
Agency: O&M, India, Chennai
Art Director: Binu Varghese
Copywriter: Mansoor Jamal
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What the hell? The exact same visual, only as a photograph, has already been done. And featured on this site. Is amnesia contagious?
amnesia contagious - this is a better version of all the creative i have seen. wonder which agency
did this work. good work binu & mansoor
good work nice concept
same Ad is done by creativeworm
First, for God's sake correct the spelling of "phoeticide". It's foeticide. Second, the idea of a turning a female sign into a cross is three years old. Move on guys. I've seen better renditions, and this made to the front page. Duh...
Yes, thanks! Ok, no more cliches!
Dips dont be a pussy give some commets which are worth reading.
I agree
a) this is the first idea that comes to your mind
b) It's been done over and over and over in different ways
But having said that and prob will by other people on this site, It's executed really well.
Good job Binu.
This wouldnt perchance be one of the agencys entries for the AAAI awards would it? Hmmm...i wonder whu t hey didnt win? Any ideas, anyone?
Oops, why they i meant...
I think Ivan likes red colour ;)
It's the bull in me. :)
Ivan.. u r very..funny and u r opinion also..
pl's think before u put on front page..
Nice ad. Its sad that the people who talk has nothing to show the world their works. I feel it is well executed. Have not seen this ad anywhere. Ivan you have selected nice works from around the world. Ivan i think you put an end to the morons who get nasty. They are of no use. Well done O&M good work. Guys get jealous about O&M dont they...
Nice idea well executed
Totally agree with you nice work. Ivan u have selected some good works.
When the O&M's work..then no problem..
Ivan will select..Bollllllll....t.mannnnnn.
Ivan u take a rest.
Never seen it before, simple and nice
great work guys. nice way of bring the message..
I can't say that I agree about "bringing the message". Same message one more time... With a situation like this (in India and other countries) I think we have to really chock!! So, I see this ad. And what? It's not gonna make me care more. The intended recipients are certainly aware of the problem. I'd like some more "Imagin yourself newly born" and then...like a shovel or something and a photo of a hole. I don't know, but not that! Ya'll remember the "How I killed my husband"-campaign in Singapore?? Now THAT made people continue reading.
I like it.How powerful is it? I agree with the guest above,as far as changin mindsets, not packin much of a punch.
brilliant stuff
brilliant work nice layout. attention grabin
why are youall deviding over O&M and rest.
no one is immortal.
a good work is a good work is a good work. whoever have done it.
good work nice art direction the copy could have been better.
when I saw the thumbnail and clicked on it I was expecting an Economist ad or something...
Is the agnecy O&M, India or Leo Burnett,India...can someone check & confirm?
i thing the copy is better in top on the page.:)