Fem wax strips: Julia

Advertising Agency: McCann, İstanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Taygun Dömbekçioglu
Art Director: Selen Sarı
Copywriter: Nazlı Atasoy, Seral Çelikbaş
Account Director: Merve Günay Aytaç
Account Executive: Ecem Taşçı
Published: July 2013


Tom Megginson's picture
Tom Megginson
550 pencils

McCann? I assumed student work. Pretty weak.

Adsonadsonads's picture
2 pencils

Clever but a tad sexist and hetero-normative. Women don't have to shave their legs to be women. This ad is stuck in the 90s methinks.

Also, Julian doesn't really work well with the big idea because it's sometimes used as a woman's name.

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