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Eyeglasses, 3

Agency: 
Published/Aired: 
December 2010
Description: 

The Eyeglasses are increasing your value.

Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Retouching artist: Andrei Danila

Comments (14)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

It's a fragile idea, not a concept. Throw a GBP100 sterling note up there and the whole thing collapses. This isn't strong enough to be more than a student idea, certainly not solid enough to help a client.

Adaddicted's picture
Adaddicted
Activity Score 3435

I think it does not deserve to be here

withalltherespects

luispedromendezb's picture
luispedromendezb
Activity Score 104

What? the idea?

luispiter's picture
luispiter
Activity Score 2756

jajajaja...

Richard Finch's picture
Richard Finch
Activity Score 201

Actual bills and coins, the higher value ones show people with glasses.
It's a good observation but it's not widely acclaimed since the bills and coins, although real, aren't known worldwide like say, dollar bills.

Not bad.

mdb1974's picture
mdb1974
Activity Score 411

Also, at least in the US the lower bills are the more celebrated figures typically

copycopycopy's picture
copycopycopy
Activity Score 148

Copy killed it.

Klidesign's picture
Klidesign
Activity Score 209

Don't really like it.
It's probably one of those things you have to do in a hurry, so you don't think too much about copy or execution. Or concept.

Lazarus's picture
Lazarus
Activity Score 1536

Hmmm...

JKW's picture
JKW
Activity Score 227

What the idea? Huh? concept? Jajajaja, nice, interesting, I like it...

Paridhi.'s picture
Paridhi.
Activity Score 122

well..i think its kool..i don think its that bad..!!
cumon..!! they r trying to change the perception of people from something regular to something different..!!

Glut's picture
Glut
Activity Score 3937

The idea is the same that you have been commented and congratulating in the last ads.
Ivan please you need to change the pencil´s system...
Thanks

shahidali's picture
shahidali
Activity Score 4069

Interesting observation in the copy. Like it..

shahid

ansijo's picture
ansijo
Activity Score 20

no salt...

CuriousPencil's picture
CuriousPencil
Activity Score 4225

It's a fragile idea, not a concept. Throw a GBP100 sterling note up there and the whole thing collapses. This isn't strong enough to be more than a student idea, certainly not solid enough to help a client.

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