Felicia Optica: Eyeglasses, 3
The Eyeglasses are increasing your value.
Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Retouching artist: Andrei Danila
Published: December 2010
The Eyeglasses are increasing your value.
Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc
Copywriter: Constantin Sarcov
Retouching artist: Andrei Danila
Published: December 2010
14 comments
I think it does not deserve to be here
withalltherespects
What? the idea?
jajajaja...
www.barcreativo.com
Actual bills and coins, the higher value ones show people with glasses.
It's a good observation but it's not widely acclaimed since the bills and coins, although real, aren't known worldwide like say, dollar bills.
Not bad.
Also, at least in the US the lower bills are the more celebrated figures typically
Copy killed it.
Don't really like it.
It's probably one of those things you have to do in a hurry, so you don't think too much about copy or execution. Or concept.
Hmmm...
What the idea? Huh? concept? Jajajaja, nice, interesting, I like it...
well..i think its kool..i don think its that bad..!!
cumon..!! they r trying to change the perception of people from something regular to something different..!!
The idea is the same that you have been commented and congratulating in the last ads.
Ivan please you need to change the pencil´s system...
Thanks
Interesting observation in the copy. Like it..
shahid
no salt...
It's a fragile idea, not a concept. Throw a GBP100 sterling note up there and the whole thing collapses. This isn't strong enough to be more than a student idea, certainly not solid enough to help a client.