FedEx: Where is it?
Our Insight tracking system makes staying in touch with your package easy. Relax, it's FedEx.
Advertising Agency: BBDO Toronto, Canada
Executive Creative Director: Jack Neary
Creative Director: Ian MacKellar
Art Directors: Andy Mckay, John Terry
Copywriter: James Ansley
Photographer: Shanghoon
Typographer: John Tisdall
5 Comments
I don't get what is happening. What are they trying to say?
The answer is in the bar code thingy
Probably meant to be a rhetorical ad?
hmmm *is confused*
I get the barcode message. But big friggen deal! Isn't package tracking like, so last year?
dont like it. If they had "Where is it?" in the same font as the fedex logo that would make sense but its also negative to say where is it with a courrier company