Fedex: USA-Brazil

Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran
Via: adgoodness

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45 comments

karan raghav's picture
karan raghav
210 pencils

N.I.C.E.

kagzmainah's picture
kagzmainah
631 pencils

nice

xcreativity's picture
xcreativity
2374 pencils

good one!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Reality Check's picture
Reality Check
1801 pencils

FedEx is simply a successful attempt to look at a well-worn proposition different and better.

R U serious's picture
R U serious
405 pencils

It's... ok.

Say my name, say my name...

Rafael Steffen's picture
Rafael Steffen
61 pencils

Simple and amazing. Nice idea, great. Obviously
Congrats

luispiter's picture
luispiter
2756 pencils

brillant

checkhill's picture
checkhill
465 pencils

<3
:D

skidcool's picture
skidcool
18 pencils

simple & efficient, nice art direction

perromalo's picture
perromalo
429 pencils

there are people here that don't live simplicity. It is not my case. Well-done, guys.

SChavez's picture
SChavez
14 pencils

Love it :) Great eye path.

IRONWORKS's picture
IRONWORKS
222 pencils

Great! Great! Great!

visualsurgeon's picture
visualsurgeon
86 pencils

I wish i could have done this. Well done!

premc's picture
premc
917 pencils

simple/beautiful
9/10

radical

ReDorkulator's picture
ReDorkulator
58 pencils

Great concept, but they're all the same ad.

funky_frogii's picture
funky_frogii
2536 pencils

nice......it took time for me to see the world map on the wall

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

pwucel's picture
pwucel
158 pencils

Congrats..! ! An award winning piece...

L. Wiesen's picture
L. Wiesen
258 pencils

Like it

Emanresu's picture
Emanresu
2150 pencils

I almost wonder if maybe the window frames for each ad should have represented ones more commonly seen in the countries depicted. Then again, the ad is probably best left alone. Round of applause to the team!

OSCAROXFORD's picture
OSCAROXFORD
19 pencils

Brilliant! Congratulations!!!

OSCAROXFORD's picture
OSCAROXFORD
19 pencils

Brilliant! Congratulations!!!

Ameya's picture
Ameya
42 pencils

Simply brilliant!

jackal hunts's picture
jackal hunts
325 pencils

Amazingly creative....hats off to the team

rohit_bharati's picture
rohit_bharati
75 pencils

simple yet awesome!

Guest's picture
Guest

i think that campaign deserve Gold .....

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Simple but great :P

raulbanderas's picture
raulbanderas
357 pencils

COOL!!!

Elmārs Ārnieks's picture
Elmārs Ārnieks
840 pencils

super

Life is a joke. Laugh.

Guest's picture
Guest

VERY COOL !!!!!!!!!!!!!

Guest's picture
Guest

BRILIANT!!!

Guest's picture
Guest

Very nice.:)

prs's picture
prs
210 pencils

Very cleaver and great concept although i'm wondering the one who is receiving it is in great danger, he could fall. Watch out. This might be the great concept but it could backfire even greatly.

Don't follow the herd - be yourself!

Guest's picture
Guest

bravo!!!

pucini dog's picture
pucini dog
67 pencils

bravo!!!

janeliza's picture
janeliza
41 pencils

very very WOW!!!!!

DanielSoares's picture
DanielSoares
126 pencils

simple, clever, transparent. LIKE

vidya.shankaran's picture
vidya.shankaran
724 pencils

awesome!

alicesososo's picture
alicesososo
32 pencils

cool!!

Guest's picture
Guest

its really good..

Guest's picture
Guest

AMAZIN :)

Guest's picture
Guest

Can anyone tell me why this wall is different from the other two? plain wall?

miserablybeautiful's picture
miserablybeautiful
20 pencils

Very nice indeed. Great art direction.

fourwd87's picture
fourwd87
148 pencils

simple, easy, no need of production cost, and even beautiful
thumbs up!

life is either, a daring adventure or nothing

octopuscreative's picture
octopuscreative
39 pencils

FedEx are consistent innovators with their advertising design. Love the simplicity and immediacy of this advertising campaign.

punit.rathor's picture
punit.rathor
230 pencils

Yes, Yes & Yes

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