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Comments (71)

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Highest Rated

LeeMoh's picture
LeeMoh
Activity Score 424

As if Fedex is faster!

jergold's picture
jergold
Activity Score 89

great!

Guest's picture
Guest

superb

Guest's picture
Guest

Damn!!!
I have the same thing in my portfolio - but for an airline compamy...

AssassinX's picture
AssassinX
Activity Score 1329

Would like to see that...

Just don't understand why this idea was for an airliner. We know the speed of planes are all about 760km/h ...

LeeMoh's picture
LeeMoh
Activity Score 424

As if Fedex is faster!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

great great, that's all I can say =)

munirgee's picture
munirgee
Activity Score 454

Man ! this is awesome.

They merged the Liberty Statue and Christ the Redeemer.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Thank you SO MUCH for your detailed explanation of this ad. Because you know what? I didn't know what the FUCK I was looking at before you told us!!

What is "Liberty Statue" by the way???

: (

sirvan's picture
sirvan
Activity Score 29860

He means "The Statue Of Liberty", which is in New York. A very iconic "American" statue.

But for the record, what you're looking at is a simple melding of 2 country's iconic statues (US/Brazil). Because FedEx, in case you didn't know, travels between those two places. And only FedEx can combine those two things. Which is why this ad is so BRILLIANT!
It tells us things we didn't know!
OMFG!
Teh CREATIVITIEZ! !!!

;)

+++

"I love some things, and don't love some other things."

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Hahahaha!!! You're too much! ; )

I know exactly what he meant. And I damn well knew what I was looking at. I was being facetious, sarcastic and pain-in-the-ass all at once! I just thought it was hilarious he was explaining the obvious as if nobody could tell what the visual represented.

And for the record, The Statue Of Liberty is NOT in New York.
It's in New Jersey!! LOL

mcfly's picture
mcfly
Activity Score 50

So are you saying DHL or UPS don't deliver from NY to Rio?

What makes FedEx better than their competition?

That's what the ad should be about.

Andrea Afeltra's picture
Andrea Afeltra
Activity Score 96

Simple and great message

tirthomitro's picture
tirthomitro
Activity Score 2758

AWE -fucking-SOME!

they showed me a picture & i laughed
dignity has never been photographed

ruSh.Me's picture
ruSh.Me
Activity Score 109

Oinks.... Liking it!!

Guest's picture
Guest

great, simple, very nice

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Very nice idea

sush's picture
sush
Activity Score 564

nice way to put it.kool

sue

dlue's picture
dlue
Activity Score 342

yeah. nothing more to say

cheers,
dlue

Guest's picture
Guest

really nice idea!!

ilovegreatads's picture
ilovegreatads
Activity Score 312

fedexcellent

chemunoz's picture
chemunoz
Activity Score 90

done, with jeep

chemunoz

chemunoz's picture
chemunoz
Activity Score 90

done, with jeep

chemunoz

spy's picture
spy
Activity Score 6

ndio!! yiko mzuri

Guest's picture
Guest

good but not great.

royschellekens's picture
royschellekens
Activity Score 390

Great!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture
Guest

Can't quite put my finger on where I've seen this before. Wait, yes I can.

http://adsoftheworld.com/media/print/jeep_husky_camel

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

Makes sense, since both campaigns were done by BBDO.
I don't think recycling your own ideas is so bad. Unless you make a habit of it.

joelapompe's picture
joelapompe
Activity Score 3830

yeah but done (in photography) in 2007 for Telefonica "long distance calls" (corcovado mixed with Liberty statue)

Guest's picture
Guest

Yeah but can you campaign that out?

Snap.

Donald Draper's picture
Donald Draper
Activity Score 137

Love this... congrats...

busyb's picture
busyb
Activity Score 117

it is nice. the only thing I don't like is that it reminds me JEEP.

firebug's picture
firebug
Activity Score 1113

nice work

Guest's picture
Guest

It´s nice, but we all know BBDO and Fedex are capable of doing better.

Guest's picture
Guest

Well done! Really love this. Very simple. Clean. Direct. Not easy to do cool stuff on this brand, but you have.

Wolfgang's picture
Wolfgang
Activity Score 151

WOW. So simple. So easy. So strong. Like it a lot.

silvi's picture
silvi
Activity Score 4172

Beautiful. I want see more versions.

frcxshw's picture
frcxshw
Activity Score 87

Love it.

dreamer_'s picture
dreamer_
Activity Score 161

great!!!
muy claro y simple.

dreamer_'s picture
dreamer_
Activity Score 161

congrats!!

ace85le's picture
ace85le
Activity Score 3939

Idea is not new, but it's the simplicity that wins.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

hagemony's picture
hagemony
Activity Score 335

like it. 5 4 U

rolling.stone's picture
rolling.stone
Activity Score 2741

this is the power of simplicity

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

skinny's picture
skinny
Activity Score 161

Awesome!

sgre2504's picture
sgre2504
Activity Score 137

this is really good work: simple, clever. bravo!

mpared's picture
mpared
Activity Score 562

amazing work well done

Bob08's picture
Bob08
Activity Score 749

FedEx is just between USA and Brazil?
Copy lost, please return.

Guest's picture
Guest

oh my god. what a ridiculous comment!

myrmadon's picture
myrmadon
Activity Score 14

i really like how the new shape mimics an airport lineman performing ground signals to an aircraft = FedEx Express.

sirvan's picture
sirvan
Activity Score 29860

All this ad "says" is that FedEx goes between New York and Rio.

The fact that it says that simply, and visually is GOOD. But it's not awesome. This "melding" of the icons from different cities/cultures/products technique has been done a zillion times over the years.

Man, you guys are an easy bunch.

+++

"I love some things, and don't love some other things."

bluejay's picture
bluejay
Activity Score 44

Agree sirvan.

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