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10 Comments
not bad
this robot is clearly a product of child labor ;P
Saw this one a time ago and i thought OH MY GOD :)
NICE WORK! thx for upgrading the work on AOTW.
There are 3 campaigns with the very same idea.
So my question is why is this winning a creative award?
Isn't the idea of a creativity award to promote original and different ideas?
No, the idea behind the award shows is to make money on entries, give awards to encourage continuous participation and make money on tickets to the award ceremony. It's not about promoting anything. It can be a side effect, but not the goal. Sorry, but this is the hard truth for all payed award shows.
ARAMEX has done it before, and like Ivan said, if it wins it's only about the money.
http://www.advertolog.com/admirror/in_out/
You're right the work is identical. But according the the dates on your link, Fedex was first by a month.
not again....
Seriously, this campaign is terrible and has been done a zillion times. It's just disappointing to see something like this win at Clios. I bet the guy who did it was in the jury
i think that idea is so important