Comments (18)

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dean viii's picture
dean viii
Activity Score 1686

wow. when will people stop stealing? this is really pissing me off. the major award shows need to clamp down on this hard. not saying this won an award, but ripped off work does win and it's possibly the only way to control this. that and calling people out on here.

vivekbuchude's picture
Activity Score 4

yes its done by Red-Logistics: Kitchen

salil.sharma's picture
Activity Score 2428

this is concept
love it

Designer Don't Do Different Things
They Do Things Differently

chamindarathnayake's picture
Activity Score 377

I am also feeling this kind of Ad.....
Concept good

Chaminda Rathnayake

pierrelastname's picture
Activity Score 2869


hadisyriani's picture
Activity Score 165
Restless_r8's picture
Activity Score 37

Isn't this the same as well!!?? which one got produced first!! who's the rip off master here?

Wordfruit's picture
Activity Score 1023

I'd say this is a good start.

But I think it needs something. Maybe a line.

I'm not sure what you're saying with the ad, but I'm guessing you're trying to get people thinking of FedEx as a solution when otherwise they might not. Something like 'If you can box it, you can FedEx it'.

That might not be what you're saying, and even if it is there'll be a better line than that.

Some people are more visual, others intake info in words better. Others will just get it faster if you make it more obvious. If you're buying ad space why not use it sell to all those types of people.

dean viii's picture
dean viii
Activity Score 1686

A great writer knows when not to write. And this is one of those situations.

Wordfruit's picture
Activity Score 1023

I agree with your first sentence.

In an awards show, I'm guessing the ad might go further with no line.

As an ad, I'm guessing a line would help it get into more people's heads.

But I don't think there'll be any data to prove it either way.

chuckieT's picture
Activity Score 680

I also agree with the first sentence.

And the second sentence. People know that FedEx can ship your stuff. Why does this ad need a line to reinforce that?

The bigger question is why would FedEx even brief an agency to make this ad? Everybody knows that FedEx ships stuff. Why aren't they communicating some USPs? How fast can they ship overseas? Or do they have the best business rates? This ad doesn't seem to be telling me anything that differentiates the brand.

And who needs to courier a microwave?

billbernbach's picture
Activity Score 242


stewart76's picture
Activity Score 234

Done!!! AlmapBBDO

f11's picture
Activity Score 129

Cristian A. Fernández / Director de Arte /

kleenex's picture
Activity Score 49614

not feeling the ad at all.

Restless_r8's picture
Activity Score 37

any one knows when this got produced?

Restless_r8's picture
Activity Score 37

ok got it:

Advertiser: FedEx Corporation
Brand name: Fedex
Product: Fedex
Agency: DDB Mexico
Country: Mexico
Category: Postal, Courier & Shipping Services
Released: April 2012