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London-Spain

Agency: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by DDB, Brazil for FedEx, within the category: Transport.

Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran

Comments (39)

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Highest Rated

alistair's picture
alistair
Activity Score 162

no comment. bravo!

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

10/10

Chief Creative Director Nexus BBDO

bbdofresh's picture
bbdofresh
Activity Score 66

Desagree. Another map advertising. Nah.

stickyfinger's picture
stickyfinger
Activity Score 4

Amazingly beautiful, simple and effective !
three thumbs up !!!

vipin56's picture
vipin56
Activity Score 8

very nice, i like this

dumpinground's picture
dumpinground
Activity Score 22

crazy crazy crazy ... love it...

everartz's picture
everartz
Activity Score 7609

my dear god!!!!!!!
10/10 f*cking awesome brazil !!!!!!!!

| everartz |

elnietodeNicho's picture
elnietodeNicho
Activity Score 361

Brasil did it again. Kudos!!

huhjyu2bono's picture
huhjyu2bono
Activity Score 18

super...

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

Cool IDEA!

jsjv's picture
jsjv
Activity Score 41

Very effective.

dsklan's picture
dsklan
Activity Score 1926

cool

dellsheng's picture
dellsheng
Activity Score 21

so cool,it hit the point

Ceballos's picture
Ceballos
Activity Score 621

keep it simple
:)

De souza's picture
De souza
Activity Score 25

GOLD at Cannes !!!

Reality Check's picture
Reality Check
Activity Score 2539

This FedEx campaign is simply a successful attempt to look at a well-worn proposition different and better.

Nasheet's picture
Nasheet
Activity Score 87

very nice, i like it specially the device

talkingisfree's picture
talkingisfree
Activity Score 2712

Winner campaign.

sgre2504's picture
sgre2504
Activity Score 137

10 FOR THE WHOLE CAMPAIGN. I LOVE IT.

Pulak Aneel's picture
Pulak Aneel
Activity Score 11

great! loved it!

pez's picture
pez
Activity Score 1804

brazil!!!!!

franktrana's picture
franktrana
Activity Score 99

Perfect 10

luispiter's picture
luispiter
Activity Score 2756

wow... increible

bknowlden's picture
bknowlden
Activity Score 3647

Unbelievable.

bknowlden's picture
bknowlden
Activity Score 3647

Unbelievable.

WeirdDog's picture
WeirdDog
Activity Score 209

So nice.

smartbox's picture
smartbox
Activity Score 177

ok! For me it's not so brillant... nice campaign but it's too forced

Tripioso's picture
Tripioso
Activity Score 470

Wow!!! This is really cool. So simple, so strong, so clear.

Life's a Trip. Enjoy the Ride!

Mantufayo's picture
Mantufayo
Activity Score 580

Great! but doesn´t need the logo

matks's picture
matks
Activity Score 476

You're right. The logo on the package is just enough. You don't need to put it once again in the corner. Anyway, I'll say it once again: great, great job!

matks's picture
matks
Activity Score 476

Great job. To think that "easy, fast delivery" seemed to be such a worn out topic. I think it's worth findnig a wall somewhere to put this job as an outdoor/ambient using window device.

shitmonk's picture
shitmonk
Activity Score 465

these series just make me want to think harder everytime i work on some idea
like Jack Nicholson's line in "As good as it gets" :
"you make me wanna be a better man"

IRONWORKS's picture
IRONWORKS
Activity Score 222

Great idea! Will win some awards!

alistair's picture
alistair
Activity Score 162

no comment. bravo!

premc's picture
premc
Activity Score 917

simple/beautiful/powerful
9/10

radical

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

again brilliant. love it

Life is a joke. Laugh.

raulbanderas's picture
raulbanderas
Activity Score 357

cool

Guest's picture
Guest

Excellent idea, very good concept and nice execution!

C.O.N.G.R.A.T.U.L.A.T.I.O.N.

Guest's picture
Guest

G.O.O.D.

velle's picture
velle
Activity Score 1550

this one: literally show the delivery in a figurative way noones seen before

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