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Fedex: London-Spain

Fedex: London-Spain
Your rating: None Average: 9.1 (151 votes)

Advertising Agency: DDB, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Art Director: Max Geraldo
Copywriter: Aricio Fortes
Photographer: Manolo Moran
Via: adgoodness

39 Comments

Javier Ramírez's picture 1236 pencils
Javier Ramírez | Wed, 2010-04-14 23:58
10

10/10

Chief Creative Director Nexus BBDO

bbdofresh's picture 66 pencils
bbdofresh | Sun, 2010-04-25 22:23

Desagree. Another map advertising. Nah.

stickyfinger's picture 4 pencils
stickyfinger | Thu, 2010-04-15 00:05

Amazingly beautiful, simple and effective !
three thumbs up !!!

vipin56's picture 8 pencils
vipin56 | Thu, 2010-04-15 00:27

very nice, i like this

dumpinground's picture 22 pencils
dumpinground | Thu, 2010-04-15 00:31

crazy crazy crazy ... love it...

everartz's picture 7251 pencils
everartz | Thu, 2010-04-15 02:05
10

my dear god!!!!!!!
10/10 f*cking awesome brazil !!!!!!!!

| Everartz |

elnietodeNicho's picture 358 pencils
elnietodeNicho | Thu, 2010-04-15 02:07

Brasil did it again. Kudos!!

huhjyu2bono's picture 20 pencils
huhjyu2bono | Thu, 2010-04-15 02:12

super...

rajesh_keyaar's picture 234 pencils
rajesh_keyaar | Thu, 2010-04-15 02:17

Cool IDEA!

jsjv's picture 43 pencils
jsjv | Thu, 2010-04-15 02:28

Very effective.

dsklan's picture 1699 pencils
dsklan | Thu, 2010-04-15 02:44
9

cool

dellsheng's picture 21 pencils
dellsheng | Thu, 2010-04-15 03:05

so cool,it hit the point

http://v.youku.com/v_show/id_XMTU0OTQzNDMy.html

Ceballos's picture 465 pencils
Ceballos | Thu, 2010-04-15 03:18

keep it simple
:)

De souza's picture 25 pencils
De souza | Thu, 2010-04-15 03:54
10

GOLD at Cannes !!!

Reality Check's picture 1706 pencils
Reality Check | Thu, 2010-04-15 04:33
9

This FedEx campaign is simply a successful attempt to look at a well-worn proposition different and better.

Nasheet's picture 60 pencils
Nasheet | Thu, 2010-04-15 05:10
8

very nice, i like it specially the device

talkingisfree's picture 1677 pencils
talkingisfree | Thu, 2010-04-15 05:16
9

Winner campaign.

sgre2504's picture 137 pencils
sgre2504 | Thu, 2010-04-15 05:25

10 FOR THE WHOLE CAMPAIGN. I LOVE IT.

Pulak Aneel's picture 10 pencils
Pulak Aneel | Thu, 2010-04-15 05:51

great! loved it!

pez's picture 1660 pencils
pez | Thu, 2010-04-15 05:54

brazil!!!!!

franktrana's picture 92 pencils
franktrana | Thu, 2010-04-15 06:32

Perfect 10

http://www.flickr.com/photos/24034638@N03/

barcreativo.com's picture 2752 pencils
barcreativo.com | Thu, 2010-04-15 10:30

wow... increible

www.barcreativo.com

bknowlden's picture 3680 pencils
bknowlden | Thu, 2010-04-15 10:47

Unbelievable.

--
brandon

www.brandonknowlden.com

bknowlden's picture 3680 pencils
bknowlden | Thu, 2010-04-15 10:47
10

Unbelievable.

--
brandon

www.brandonknowlden.com

ReRe's picture 200 pencils
ReRe | Thu, 2010-04-15 11:01
10

So nice.

smartbox's picture 179 pencils
smartbox | Thu, 2010-04-15 12:17
6

ok! For me it's not so brillant... nice campaign but it's too forced

Tripioso's picture 406 pencils
Tripioso | Thu, 2010-04-15 12:38

Wow!!! This is really cool. So simple, so strong, so clear.

Life's a Trip. Enjoy the Ride!

Mantufayo's picture 550 pencils
Mantufayo | Thu, 2010-04-15 12:49

Great! but doesn´t need the logo

matks's picture 471 pencils
matks | Thu, 2010-04-15 15:19

You're right. The logo on the package is just enough. You don't need to put it once again in the corner. Anyway, I'll say it once again: great, great job!

matks's picture 471 pencils
matks | Thu, 2010-04-15 12:49

Great job. To think that "easy, fast delivery" seemed to be such a worn out topic. I think it's worth findnig a wall somewhere to put this job as an outdoor/ambient using window device.

checkhill's picture 458 pencils
checkhill | Thu, 2010-04-15 12:57
9

these series just make me want to think harder everytime i work on some idea
like Jack Nicholson's line in "As good as it gets" :
"you make me wanna be a better man"

IRONWORKS's picture 222 pencils
IRONWORKS | Thu, 2010-04-15 22:22

Great idea! Will win some awards!

just's picture 88 pencils
just | Thu, 2010-04-15 23:56

no comment. bravo!

premc's picture 917 pencils
premc | Fri, 2010-04-16 02:43
9

simple/beautiful/powerful
9/10

radical

Vargais's picture 842 pencils
Vargais | Sat, 2010-04-17 07:16

again brilliant. love it

Life is a joke. Laugh.

raulbanderas's picture 319 pencils
raulbanderas | Sun, 2010-04-18 15:25
10

cool

Guest's picture
Guest | Wed, 2010-05-26 23:01

Excellent idea, very good concept and nice execution!

C.O.N.G.R.A.T.U.L.A.T.I.O.N.

Guest's picture
Guest | Wed, 2010-05-26 23:02
9

G.O.O.D.

velle's picture 1560 pencils
velle | Thu, 2010-11-04 10:39

this one: literally show the delivery in a figurative way noones seen before

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