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FedEx: Holiday

FedEx: Holiday
Your rating: None Average: 7.2 (34 votes)

Big or small, each holiday package is special.

Advertising Agency: Rapp, Toronto, Canada
Creative Director: Barb Williams
Art Director: Italo Siciliano
Copywriter: Sheri Ballantyne
Illustrator: Richard Thompson

18 Comments

www.yoshirosans.blogspot.com's picture 516 pencils
www.yoshirosans.blogspot.com | Fri, 2011-01-21 16:40

Bad,

Yoshiro

ivan's picture
ivan | Fri, 2011-01-21 17:00

Please be more elaborate.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2011-01-21 17:36

According to this visual, only the smallest package is special but I might sound like the typical client.

http://jackmancer.com/
http://twitter.com/jackmancer/

manumartin5's picture 1156 pencils
manumartin5 | Sat, 2011-01-22 00:09
4

i don't get it.

shahidali's picture 3864 pencils
shahidali | Sun, 2011-01-23 03:02
3

putting seven ordinary shipping cartons for one gift box does not signify 'special' . And the xmas tree is overdone. It should contain the elements that creates mental imageries of being special. This one's very flat.

shahid

thedesignaddict's picture 4341 pencils
thedesignaddict | Sat, 2011-01-22 04:30
5

Pssttt - it's supposed to look like a Christmas tree.

va3efi's picture 21 pencils
va3efi | Sat, 2011-01-22 15:51
10

It's an amazing idea!!!!!! for some of you who didn't notice, it's not about packaging!!!! or two many boxes!!!! The idea of using the FedEx boxes to form a Christmas Tree is very Creative...

danje's picture 48 pencils
danje | Mon, 2011-01-24 17:43

Are you from India by any chance???

va3efi's picture 21 pencils
va3efi | Mon, 2011-01-24 19:08

No Canada.....

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-01-23 23:40

now this is something you should pepper with some of Ricardo Salamanca's sauce from that Land Rover phone campaign

pitted prunes's picture 218 pencils
pitted prunes | Sun, 2011-01-23 23:47

i think this is quite an alright idea. intended message is clear but execution/art direction have much room for improvement.

My_friend_Goo's picture 264 pencils
My_friend_Goo | Mon, 2011-01-24 04:46

At least use real boxes instead of poorly made digital ones

va3efi's picture 21 pencils
va3efi | Mon, 2011-01-24 19:10

Maybe that is what the client asked for?

n8's picture 32 pencils
n8 | Mon, 2011-01-24 05:05

Check this. Open the large preview, go to the top of the page (if you are not there by any reason). Scroll down few times. You got a zoom effect :)

n8/create

va3efi's picture 21 pencils
va3efi | Mon, 2011-01-24 19:07

Really cool...Nice effect

Glut's picture 4076 pencils
Glut | Mon, 2011-01-24 09:31
3

Agree with my friend goo, art work is awful, besides this the idea is weak

barcreativo.com's picture 2752 pencils
barcreativo.com | Mon, 2011-01-24 11:20

its good but not impresionant

www.barcreativo.com

skeMaMen's picture 388 pencils
skeMaMen | Tue, 2011-03-08 08:51

In small thumbnail, first I thinking of was a chinese houses, they have similiar roof...

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