FedEx: Holiday

Big or small, each holiday package is special.

Advertising Agency: Rapp, Toronto, Canada
Creative Director: Barb Williams
Art Director: Italo Siciliano
Copywriter: Sheri Ballantyne
Illustrator: Richard Thompson

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elyoshiro's picture
545 pencils


ivan's picture

Please be more elaborate.

Ivan Raszl, admin of AotW

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

According to this visual, only the smallest package is special but I might sound like the typical client.

manumartin5's picture
1202 pencils

i don't get it.

shahidali's picture
4063 pencils

putting seven ordinary shipping cartons for one gift box does not signify 'special' . And the xmas tree is overdone. It should contain the elements that creates mental imageries of being special. This one's very flat.


thedesignaddict's picture
5331 pencils

Pssttt - it's supposed to look like a Christmas tree.

va3efi's picture
21 pencils

It's an amazing idea!!!!!! for some of you who didn't notice, it's not about packaging!!!! or two many boxes!!!! The idea of using the FedEx boxes to form a Christmas Tree is very Creative...

danje's picture
48 pencils

Are you from India by any chance???

va3efi's picture
21 pencils

No Canada.....

Ron Burgundy's picture
Ron Burgundy
1636 pencils

now this is something you should pepper with some of Ricardo Salamanca's sauce from that Land Rover phone campaign

pitted prunes's picture
pitted prunes
216 pencils

i think this is quite an alright idea. intended message is clear but execution/art direction have much room for improvement.

My_friend_Goo's picture
289 pencils

At least use real boxes instead of poorly made digital ones

va3efi's picture
21 pencils

Maybe that is what the client asked for?

n8's picture
33 pencils

Check this. Open the large preview, go to the top of the page (if you are not there by any reason). Scroll down few times. You got a zoom effect :)


va3efi's picture
21 pencils

Really cool...Nice effect

Glut's picture
3947 pencils

Agree with my friend goo, art work is awful, besides this the idea is weak

luispiter's picture
2756 pencils

its good but not impresionant

skeMaMen's picture
426 pencils

In small thumbnail, first I thinking of was a chinese houses, they have similiar roof...

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