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FedEx: Hockey

FedEx: Hockey
Your rating: None Average: 6.7 (31 votes)

Proud supporter of Canada's national pastime.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009

20 Comments

ace85le's picture 3901 pencils
8

Very sweet, clever and to the point.

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Guest's picture

awesome

Jaap Grolleman's picture 6401 pencils

i don't get it, is it something Canadian? .... lol

Jaap Grolleman's picture 6401 pencils

ah wait, the title is hockey so it's probably icehockey! ;p we don't play that sport here.

nice heh

Juan Cabral's picture 713 pencils

As boring as Canada...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

vete al carajo cabaral...

picopalqlea's picture 983 pencils

vete al carajo cabral... and by the way, you can shove up your ass that little monkey of yours...
(if you are the REAL one).

CrackerJackWorks's picture 6246 pencils

don't be such a sauerkraut

Guest's picture

this isnt juan cabral. Ivan are you allowed to do this?

ivan's picture

Everybody can pick a nickname he likes, as long as it's clear that it's a nickname. And, I think in this case it is clear.

Guest's picture

create creative ads, or else you'll create a grave for your creativity

alexander_bickov's picture 3323 pencils

Done!

Guest's picture

may work only where hockey is popular

Jaap Grolleman's picture 6401 pencils

yep that's exactly why I didn't get it at first look

Ivancette's picture 158 pencils

why you keep doing ads of stuffs that looks like other stuff!!!! try thinking!!!

El que sabe, sabe arte. El que no, es redactor.

Guest's picture

finally, an ad about the Canadian love of hockey that does not make me want to hurl.

Guest's picture

it works. le hockey. ca c'est super!

silvi's picture 4174 pencils

Very good executed

Guest's picture

The FedEx logo should have been placed in the middle, like main sponsor logos found at center ice.

busyb's picture 114 pencils

proud sponsor of fake ads.

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