FedEx: Hockey
Proud supporter of Canada's national pastime.
Advertising Agency: BBDO Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009





Comments
Very sweet, clever and to the point.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le
awesome
i don't get it, is it something Canadian? .... lol
ah wait, the title is hockey so it's probably icehockey! ;p we don't play that sport here.
nice heh
As boring as Canada...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
vete al carajo cabaral...
vete al carajo cabral... and by the way, you can shove up your ass that little monkey of yours...
(if you are the REAL one).
don't be such a sauerkraut
FREELANCE www.jackadamson.blogspot.com
this isnt juan cabral. Ivan are you allowed to do this?
Everybody can pick a nickname he likes, as long as it's clear that it's a nickname. And, I think in this case it is clear.
create creative ads, or else you'll create a grave for your creativity
Done!
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
may work only where hockey is popular
yep that's exactly why I didn't get it at first look
why you keep doing ads of stuffs that looks like other stuff!!!! try thinking!!!
El que sabe, sabe arte. El que no, es redactor.
finally, an ad about the Canadian love of hockey that does not make me want to hurl.
it works. le hockey. ca c'est super!
Very good executed
The FedEx logo should have been placed in the middle, like main sponsor logos found at center ice.
proud sponsor of fake ads.
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