FedEx: Hockey

Proud supporter of Canada's national pastime.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009


ace85le's picture
3939 pencils

Very sweet, clever and to the point.


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

i don't get it, is it something Canadian? .... lol

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

ah wait, the title is hockey so it's probably icehockey! ;p we don't play that sport here.

nice heh

Juan Cabral's picture
Juan Cabral
709 pencils

As boring as Canada...

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

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vete al carajo cabaral...

picopalqlea's picture
999 pencils

vete al carajo cabral... and by the way, you can shove up your ass that little monkey of yours...
(if you are the REAL one).

CrackerJackWorks's picture
15623 pencils

don't be such a sauerkraut

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this isnt juan cabral. Ivan are you allowed to do this?

ivan's picture

Everybody can pick a nickname he likes, as long as it's clear that it's a nickname. And, I think in this case it is clear.

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create creative ads, or else you'll create a grave for your creativity

Guest's picture

may work only where hockey is popular

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

yep that's exactly why I didn't get it at first look

Ivancette's picture
153 pencils

why you keep doing ads of stuffs that looks like other stuff!!!! try thinking!!!

El que sabe, sabe arte. El que no, es redactor.

Guest's picture

finally, an ad about the Canadian love of hockey that does not make me want to hurl.

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it works. le hockey. ca c'est super!

silvi's picture
4172 pencils

Very good executed

Guest's picture

The FedEx logo should have been placed in the middle, like main sponsor logos found at center ice.

busyb's picture
117 pencils

proud sponsor of fake ads.

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