FedEx: Hockey

Proud supporter of Canada's national pastime.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009

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20 comments

ace85le's picture
ace85le
3939 pencils

Very sweet, clever and to the point.

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Guest's picture
Guest

awesome

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

i don't get it, is it something Canadian? .... lol

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

ah wait, the title is hockey so it's probably icehockey! ;p we don't play that sport here.

nice heh

Juan Cabral's picture
Juan Cabral
709 pencils

As boring as Canada...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture
Guest

vete al carajo cabaral...

picopalqlea's picture
picopalqlea
999 pencils

vete al carajo cabral... and by the way, you can shove up your ass that little monkey of yours...
(if you are the REAL one).

CrackerJackWorks's picture
CrackerJackWorks
10097 pencils

don't be such a sauerkraut

Guest's picture
Guest

this isnt juan cabral. Ivan are you allowed to do this?

ivan's picture
ivan

Everybody can pick a nickname he likes, as long as it's clear that it's a nickname. And, I think in this case it is clear.

Ivan Raszl, admin of AotW

Guest's picture
Guest

create creative ads, or else you'll create a grave for your creativity

alexander_bickov's picture
alexander_bickov
3279 pencils

Done!

Guest's picture
Guest

may work only where hockey is popular

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

yep that's exactly why I didn't get it at first look

Ivancette's picture
Ivancette
153 pencils

why you keep doing ads of stuffs that looks like other stuff!!!! try thinking!!!

El que sabe, sabe arte. El que no, es redactor.

Guest's picture
Guest

finally, an ad about the Canadian love of hockey that does not make me want to hurl.

Guest's picture
Guest

it works. le hockey. ca c'est super!

silvi's picture
silvi
4172 pencils

Very good executed

Guest's picture
Guest

The FedEx logo should have been placed in the middle, like main sponsor logos found at center ice.

busyb's picture
busyb
115 pencils

proud sponsor of fake ads.

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