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FedEx: Hockey

FedEx: Hockey
Your rating: None Average: 6.6 (25 votes)

Proud supporter of Canada's national pastime.

Advertising Agency: BBDO Toronto, Canada
Creative Directors: Ian MacKellar, Peter Ignazi, Carlos Moreno
Art Director: Linda Carte
Copywriter: Rachel Abrams
Photographer: Shanghoon, Westside Studios
Published: April 2009

Comments

Ace Le's picture 354 pencils
8

Very sweet, clever and to the point.

"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le

Guest's picture

awesome

www.jackmancer.com's picture 731 pencils

i don't get it, is it something Canadian? .... lol

www.jackmancer.com's picture 731 pencils

ah wait, the title is hockey so it's probably icehockey! ;p we don't play that sport here.

nice heh

Juan Cabral's picture 719 pencils

As boring as Canada...

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

vete al carajo cabaral...

picopalqlea's picture 577 pencils

vete al carajo cabral... and by the way, you can shove up your ass that little monkey of yours...
(if you are the REAL one).

CrackerJackMedia's picture 106 pencils

don't be such a sauerkraut

Guest's picture

this isnt juan cabral. Ivan are you allowed to do this?

ivan's picture

Everybody can pick a nickname he likes, as long as it's clear that it's a nickname. And, I think in this case it is clear.

Guest's picture

create creative ads, or else you'll create a grave for your creativity

alexander_bickov's picture 1638 pencils

Done!

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture

may work only where hockey is popular

www.jackmancer.com's picture 731 pencils

yep that's exactly why I didn't get it at first look

Ivancette's picture 103 pencils

why you keep doing ads of stuffs that looks like other stuff!!!! try thinking!!!

El que sabe, sabe arte. El que no, es redactor.

Guest's picture

finally, an ad about the Canadian love of hockey that does not make me want to hurl.

Guest's picture

it works. le hockey. ca c'est super!

silvi's picture 1464 pencils

Very good executed

Guest's picture

The FedEx logo should have been placed in the middle, like main sponsor logos found at center ice.

busyb's picture 79 pencils

proud sponsor of fake ads.

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