Federação Portuguesa de Associações de Surdos (Portuguese Federation of Deaf People): Learn to Listen, Y
Stay cool, this isn’t a robbery. It’s a T.
Portuguese sign language has 26 letters. Together they form a vocabulary shared by more than 80.000 people that can talk your ears off just by using their hands. Don’t miss out, join the conversation.
Deaf people speak Portuguese too. Learn to listen.
To raise awareness for Portuguese sign language we created a print campaign that mixed everyday gestures with the way they are interpreted by deaf people. The goal was to show how easy and familiar sign language can be.
Advertising Agency: Youngnetwork, Lisbon, Portugal
Creative Director: João Peral
Art Directors: João Peral, Ricardo Martins, Alexandre Soares
Copywriter: Luís Leal Miranda
Photographer: Pedro Janeiro
Additional credits: Laura Abreu, Milene Candeias, Cristina França
Published: March 2012