Febreze: Truck

Advertising Agency: DLC, Puerto Rico
Executive Creative Director: Rafael Sepúlveda
Copywriters: Gabriel Ríos, Daniel Roman
Art Directors: Jennifer Zierenberg, Francis Fernández
Account Supervisor: Yanira Otero
3D Production: Reaktor Post
Published: April 2012

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subhashispurkayastha's picture
16 pencils

This deifies a common logic... how can a garbage dumper turns into a Compact MPV?

Subhashis Purkayastha

Nufleg's picture
64 pencils

By using the advertised product.
It's a really nice idea, using a (very) common pop culture reference to get it's point across. Who needs copy?

MindDrift's picture
1079 pencils

Dude, it's just a visual metaphor. Febreze turns your garbage-smelling car into a fresh ride.
Great ad.

quinonesanibal's picture
56 pencils

You defy all logic.

somecopywriter's picture
1098 pencils

Great work with a nice insight.

killazol1's picture
354 pencils

ok. nice

stickynotes's picture
1058 pencils

love it!

pierrelastname's picture
2869 pencils


charithco's picture
177 pencils


"Art is my life's satisfaction"

bagusasik's picture
68 pencils


Milan Solanki's picture
Milan Solanki
986 pencils

good ad, a little copy would make it great, right now only those would understand who knows that frbreze is air freshner

FlorPalazzolo's picture
29 pencils

I didn´t knew the brand and still worked for me.

Jens Kristian Balle's picture
Jens Kristian Balle
52 pencils

Great ad and no need for copy

Milan Solanki's picture
Milan Solanki
986 pencils

if it runs only in the markets where it is very popular then it could go without copy, but if they want to penetrate in markets where it is less popular imo they do need copy

kleenex's picture
26231 pencils

I like it.

Olafski001's picture
1194 pencils

this one is great, the other one is not half as good

iamcreative's picture
262 pencils

Good idea and execution...

salil.sharma's picture
2278 pencils

this ad looking just like a
transformers Movie
good art direction & execution
O & M guys are Outstanding

saherwafai's picture
114 pencils

very nice

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Tudo se renova na propaganda né!

gonndo's picture
1092 pencils

Absolutely gorgeous job, great insight and a very clever execution. Congrats to you all!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

bembridge's picture
72 pencils

Interesting ad.

For me it worked first as stopped me as I flicked through the ads on the site, and so would in a magazine. The interesting visual story pulls you in.

As some have commented, it works really for those familiar with some past and current pop culture (transformers). But even if not is visually clear that is about transforming from something bad into something good/ better.

I guess designed for markets where people know what Frebreze is - but a line or two as pay off the story would be a nice summary. But works without a lot of copy.


Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

carlamarroquin's picture
107 pencils

You know your ad is great when no copy is needed.

Milan Solanki's picture
Milan Solanki
986 pencils

you also know your ad is great when no visual is needed

elyoshiro's picture
545 pencils


Thomas Ferdinand's picture
Thomas Ferdinand
81 pencils

I like it.

BLOODY FOOL's picture
199 pencils

good one

metis's picture
413 pencils

Love this campaign, wish there were more.

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