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Truck

Agency: 
Published/Aired: 
April 2012
Description: 
Advertising Agency: DLC, Puerto Rico
Executive Creative Director: Rafael Sepúlveda
Copywriters: Gabriel Ríos, Daniel Roman
Art Directors: Jennifer Zierenberg, Francis Fernández
Account Supervisor: Yanira Otero
3D Production: Reaktor Post

Comments (28)

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Highest Rated

metis's picture
metis
Activity Score 413

Love this campaign, wish there were more.

subhashispurkayastha's picture
subhashispurkayastha
Activity Score 16

This deifies a common logic... how can a garbage dumper turns into a Compact MPV?

Subhashis Purkayastha

Nufleg's picture
Nufleg
Activity Score 64

By using the advertised product.
It's a really nice idea, using a (very) common pop culture reference to get it's point across. Who needs copy?

MindDrift's picture
MindDrift
Activity Score 1170

Dude, it's just a visual metaphor. Febreze turns your garbage-smelling car into a fresh ride.
Great ad.

quinonesanibal's picture
quinonesanibal
Activity Score 57

You defy all logic.

somecopywriter's picture
somecopywriter
Activity Score 1113

Great work with a nice insight.

killazol1's picture
killazol1
Activity Score 354

ok. nice

stickynotes's picture
stickynotes
Activity Score 1094

love it!

pierrelastname's picture
pierrelastname
Activity Score 2869

cool!

charithco's picture
charithco
Activity Score 266

goddyyy

"Art is my life's satisfaction"

bagusasik's picture
bagusasik
Activity Score 68

great!

Milan Solanki's picture
Milan Solanki
Activity Score 994

good ad, a little copy would make it great, right now only those would understand who knows that frbreze is air freshner

FlorPalazzolo's picture
FlorPalazzolo
Activity Score 29

I didn´t knew the brand and still worked for me.

Jens Kristian Balle's picture
Jens Kristian Balle
Activity Score 52

Great ad and no need for copy

Milan Solanki's picture
Milan Solanki
Activity Score 994

if it runs only in the markets where it is very popular then it could go without copy, but if they want to penetrate in markets where it is less popular imo they do need copy

kleenex's picture
kleenex
Activity Score 43473

I like it.

Olafski001's picture
Olafski001
Activity Score 1193

this one is great, the other one is not half as good

iamcreative's picture
iamcreative
Activity Score 262

Good idea and execution...

salil.sharma's picture
salil.sharma
Activity Score 2428

this ad looking just like a
transformers Movie
good art direction & execution
O & M guys are Outstanding

Designer Don't Do Different Things
They Do Things Differently

saherwafai's picture
saherwafai
Activity Score 114

very nice

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Tudo se renova na propaganda né!

gonndo's picture
gonndo
Activity Score 1094

Absolutely gorgeous job, great insight and a very clever execution. Congrats to you all!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

bembridge's picture
bembridge
Activity Score 72

Interesting ad.

For me it worked first as stopped me as I flicked through the ads on the site, and so would in a magazine. The interesting visual story pulls you in.

As some have commented, it works really for those familiar with some past and current pop culture (transformers). But even if not is visually clear that is about transforming from something bad into something good/ better.

I guess designed for markets where people know what Frebreze is - but a line or two as pay off the story would be a nice summary. But works without a lot of copy.

Nice!

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

carlamarroquin's picture
carlamarroquin
Activity Score 107

You know your ad is great when no copy is needed.

Milan Solanki's picture
Milan Solanki
Activity Score 994

you also know your ad is great when no visual is needed

elyoshiro's picture
elyoshiro
Activity Score 546

Great

Thomas Ferdinand's picture
Thomas Ferdinand
Activity Score 86

I like it.

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

good one

metis's picture
metis
Activity Score 413

Love this campaign, wish there were more.

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